March 18 | 11:00 am - 5:15 pm
Event: Chicago Multicultural Bootcamp: Success is Intentional
She Runs It and our Chicago Multicultural Committee are proud to present our second annual Multicultural Bootcamp. Enjoy an afternoon of informational sessions, Q&A and networking!
Keynote Address: Success is Intentional
Success happens when you apply the decisions and actions required to occupy the seat you want. In this session, we’ll share tips and strategies for seizing the role you desire. Whether you are longing to pick a lane or shift gears on your current path, this is powerful fuel for your journey.
Michele Thornton Ghee, EVP of Business Development, 160over90
Panel: #Inclusive100 – Infusing D&I Into The Corporate DNA
Research indicates that the most successful companies will be those that capitalize on the positive business potential of inclusion and diversity. Monotone organizations simply won’t resonate with the vibrant consumer communities they seek to engage. Learn about the findings of She Runs It’s second annual study and best practices in inclusion, representation and culture.
Moderator: Carol Watson, EVP, Inclusion & Diversity North America, BCW
Tiana Conley, Vice President of Global Brands, Kellogg Company
Lilia Arroyo-Flores, EVP, Head of Planning, Edelman
Renetta McCann, Chief Inclusion Experience Officer, Publicis Groupe
Panel: She Runs It, He Gets It
Advocacy and Empowerment can often come from the most unexpected sources. Given the role that men play in the business of marketing, they have a lot of influence on the shape and face of the organization, and many male leaders are fierce advocates for women as leaders. In this session, male leaders and influencers will share their ‘aha’ moments and personal stories that elevated them from apathy to action in the movement for gender parity and inclusion.
Moderator: Lynn Branigan, President and CEO, She Runs It
Nikki Buchanan, Director, West Coast Sales – Multicultural/National SME, Pandora
Michael Tresvant, VP-Brand Partnerships, Valence Media
Lizette Williams, Senior Director, U.S. Marketing, Brand & Content, McDonald’s
John Cayer, President, Mueller Sports Medicine
Panel: Marketing to Future Consumers Beyond Checking A Casting Box
Today’s U.S. populations is comprised of 40% diverse multicultural majority, with $4.1 trillion purchasing power. Marketing initiatives whether they are targeted or not, are reaching a more diverse consumer base than ever before. The question, is less a matter of reach than it is of relevance. What can marketers do to be more inclusive, relevant, authentic and think outside the casting box to reach these diverse consumers? We hope to provide a better understanding about inclusive marketing by having authentic conversations and showcasing best practices/learnings about the impact it has on brands and business.
Moderator: Verna Coleman, US Multicultural Sales Strategy Lead, Google
Karla Davis, Senior Director of Integrated Marketing and Media, Ulta Beauty
Tina Manikas, President, FCB/RED
Marissa Solis, SVP – Core Brands, Media, Partnerships & Sports, and Portfolio Growth, Frito Lay
Edna Uribe, Vice President, Director of Sales, Univision Communications, Inc.
Cocktail Hour and Networking
Member Ticket: $100 | Non-Member Ticket: $150 | 10 Ticket Bundle (for the price of 8): $1,200
Members- to unlock your member pricing promotional code, please sign into your She Runs It member account and enter your promotional code on the registration page.