May 14 | 9:00 am - 1:30 pm
Event: Chicago What’s Hot in Marketing, Media and Tech 2019
Join us for She Runs It’s second annual What’s Hot in Marketing, Media and Tech.
We will kick the day off hearing from Sharon Profis, Executive Editor of CNET about the future industry trends we should be watching this coming year.
Panel: A Preview of Life in 2025
As AI Innovations integrate into everyday products, the future is happening now. We’ll take a look at how machine learning is changing consumer expectations and the implications these technological advances have on marketers. In contrast, we’ll also address the misconceptions of these advancements to better understand how to best prepare ourselves and the brands we work on for this digital evolution.
Moderator: George Slefo | Technology Reporter, Ad Age
Lisa Jillson | Marketing Leader, Arity
Michelle Pacynski | VP, Digital Innovation, ULTA Beauty
Anna Parker | Chief Strategy Officer, Havas
Trace Rutland | Director, Media Innovation, Tyson Foods
Panel: Marketing in a #MeToo World
The #MeToo movement has created heightened sensitivity and created new opportunities for marketers, agencies and media platforms. We have entered an unprecedented era of social awareness that encourages the marketing ecosystem to champion equality and to celebrate the essence of humanity. Panelists will discuss the new rules in marketing to men and women and share examples of campaigns that are illustrating those trends.
Jill Baskin | Chief Marketing Officer, The Hershey Company
AJ Hassan | VP, Executive Creative Director, R/GA
Tim Scott | SVP and Chief Marketing Officer, Land O’Lakes
Judy Yeh | President, Chief Client Officer, Starcom USA
Change- can’t live with it, can’t live without it. To say the marketing landscape is evolving is already a cliché. And, all that change can get pretty exhausting. Dana Anderson, Medialink’s Chief Transformation Officer is going to explore how to change without flipping or flopping. In fact, there are ways that transformation can become your best friend.
*Additional panelists to be announced
9:00AM | Registration opens, Networking, Light Breakfast
9:30AM | Welcome
9:40AM | Keynote
10:30AM | Panel: A Preview of Life in 2025
11:15AM | Networking Break
11:30AM | Panel: Marketing in a #MeToo World
12:20PM | Lunch
12:40PM | Luncheon Speaker
1:30PM | Event concludes
Members $175 | Non-Members $225 | Table of Ten $2,025
*Ticket includes a light breakfast, lunch and refreshments throughout the conference
Members- to unlock your member pricing promotional code, please sign in to your She Runs It account