IN-PERSON EVENT: Media Insights Breakfast: Mixed Masses: When Multicultural Becomes the Majority - She Runs It
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October 23 | 9:30 am - 11:00 am EDT

IN-PERSON EVENT: Media Insights Breakfast: Mixed Masses: When Multicultural Becomes the Majority

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Media Insights Breakfast: Mixed Masses: When Multicultural Becomes the Majority

The US is more racially and culturally diverse than ever before, with the multicultural population on target to become a majority of the overall population by 2050. The shifting numbers challenge the idea of “general market advertising” and puts new pressure on multicultural marketing to be increasingly relevant and reflective of the unique audiences it is trying to engage. How should brands adjust for the reality of a general market that is broadly diverse, and a growing number of diverse audiences that will ultimately comprise the general market? In this conversation, experts will unpack the paradox of marketing to an ever-shifting consumer population.

Speakers:

Tiana Conley, Vice President Global Portfolio Strategy, Mars

Francis Conyne, Brand & Culture, Redscout

Tiffany Doris, Vice President, Insights & Multiplatform Analytics, Paramount

Michelle McAlister, Senior Director of Marketing – Lay’s

 

Details

Date:
October 23
Time:
9:30 am - 11:00 am EDT

Venue

Chicago

Organizer

She Runs It
Phone
212-221-7969
Email
info@sherunsit.org
View Organizer Website