June 9 | 11:30 am - 12:30 pm EDT
VIRTUAL EVENT: C-Suite Meet with Shelley Haus, Chief Marketing Officer, ULTA BEAUTY & Andrea Zaretsky, Chief Marketing Officer, E*Trade
CMO 2021: Brand New Adventures
Chief Marketing Officer has always been a demanding role, and with all the rules rewritten and trends accelerated by Covid, 2021 is presenting modern CMOs with new challenges and detours. In this conversation with two 21st Century brand builders, you will learn how the nation’s largest beauty retailer evolved from a functional to a purpose-driven, diversity-forward brand. You will also hear how performance and brand marketing strategically combine to create momentum for a premier online financial services firm. Don’t miss this conversation as She Runs It hosts Shelley Haus, CMO at ULTA BEAUTY, and Andrea Zaretsky CMO of E*TRADE, to discuss the new rules and roles of CMOs who are transforming the way brands engage with people.
Members $25 | Young Executive Members $15 | Non-Members $50
Members- to unlock your member pricing promotional code, please sign in to your She Runs It account.
You will receive the link to the Zoom meeting no later than 1.5 hours prior to the event beginning.