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SUMMARY:Media Insights Breakfast: Media in the Pay-for-Performance Era
DESCRIPTION:Event details & registration: https://sherunsit.org/event/media-insights-breakfast-media-in-the-pay-for-performance-era/\n\nWhat if media could be held even more accountable for concrete business results? Not just impressions\, clicks\, or ROAS? As marketers face growing pressure to prove the value of every dollar\, their agencies\, measurement partners\, and platforms are rethinking how media is bought and measured. This session explores the evolution of outcome-based media\, where success is increasingly tied to what matters most to the business: from sales and subscriptions to store visits\, customer value and profit. We’ll discuss what it takes to make this model real\, from new commercial agreements and better measurement to the growing role of AI\, both in optimizing outcomes and creating new advertising opportunities that deliver measurable returns. Join us on October 6 during Advertising Week New York to learn about what comes next for media accountability and whether outcomes can ultimately be guaranteed. \n\n\n\nModeratorMichelle Fine-Smith\, SVP\, Global Consumer Partnerships\, Variety \n\n\n\nSpeakers and location to be announced.
URL:https://sherunsit.org/event/media-insights-breakfast-media-in-the-pay-for-performance-era/
LOCATION:New York City\, Location to be announced
CATEGORIES:New York City
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DTSTART;TZID=America/New_York:20261007T113000
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DTSTAMP:20260811T142300Z
CREATED:20260708T202855Z
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SUMMARY:Best of the Badass Bosses™
DESCRIPTION:Event details & registration: https://sherunsit.org/event/best-of-the-badass-bosses-8/\n\nShe is distinctively tough … of formidable strength or skill. Fierce\, but fair. Delegates work with skill\, gives credit where it’s due\, but also owns the outcome. No matter how you describe her\, a badass boss is a force to be reckoned with – resilient\, respected\, and resolved. On October 7th\, She Runs It will host the Best of the Badass Bosses™\, a signature event that features some of the industry’s most revered leaders telling their stories\, revealing their soft spots\, and sharing their strategies during a dynamic conversation that will be followed by a mentoring session over lunch. You can join a table of allies to learn more\, compare notes\, and hone the subtle art of being a badass. \n\n\n\nModeratorLynn Branigan\, President & CEO\, She Runs It \n\n\n\n \n\n\n\nPanelistsKatie McAdams\, CMO\, Basis \n\n\n\n\n\n\n\nMore speakers to come. Location to be announced.
URL:https://sherunsit.org/event/best-of-the-badass-bosses-8/
LOCATION:New York City\, Location to be announced
CATEGORIES:New York City
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