Account Director, MullenLowe U.S. - She Runs It
Creative

Account Director, MullenLowe U.S.

By She Runs It

Account Director

Creative
Company: MullenLowe U.S.
Location: Boston or New York City

At MullenLowe, we believe great minds don’t think alike. They disagree, collide and wrestle it down in the name of making work that actually works. We celebrate those who swim outside their lanes and defy expectations to shape our clients’ brands and drive their business. And while our expertise and perspectives are varied, we’re united in our quest to use creativity to solve tomorrow’s problems in new ways.We invite everyone who works with us or for us to join the fight for progress. We produce more than innovative work and business results. We generate ideas, conversations, and actions that strengthen lives and unite communities. And we’re committed to working with partners who want to drive that positive change together.

Position Overview

At MullenLowe, we feel that Public Relations is not about self-proclamation. It’s about talk value. It’s about earning an unfair share of attention. We take pride in our ability to think creatively, popping the brands that we represent into cultural conversations that matter most. As a two-time Global Creative PR Agency of the Year, we understand how to get people talking.

An Account Director (AD) delivers innovative and creative ideas that capture the attention of press. They have a strong track record with disruptive PR campaigns, leveraging an insightful creative idea paired with a modern communications approach, influencer strategies and a proven track record with media.

The Account Director has experience working with senior level executives to tackle business and brand challenges and has a history of developing insight-led campaigns that generated culturally relevant work and national press coverage. The Account Director is an inspirational force that galvanizes teams. Having pre-established media relationships at national media outlets, they are a steward of the news and have a proven track record securing press coverage, experience developing narratives and an understanding of how to curate compelling stories.

This is a full-time exempt position based in Boston or NYC and reports to the SVP, Group Account Director. Depending on the team and client need, this position will manage, mentor, and guide AAE(s), AE(s), SAE(s) and/or AS(s).

Experience in the financial services industry and/or experience in credit card category preferred.

Responsibilities

  • Lead multiple clients simultaneously and overall client relationships
  • Lead planning, development and execution of public relations activities in accordance with the client’s objectives and budget
  • Manage client and program budgets
  • Develop a deep knowledge of client’s business to anticipate client needs
  • Lead client meetings and brainstorms
  • Provide expertise in media relations, influencer relations, event management and social media programming
  • Maintain and nurture robust network of press contacts
  • Manage measurement tools and reporting
  • Participate in and help new business presentations when called upon bringing fresh new ideas and strategic public relations campaigns
  • Effectively and appropriately execute and delegate on client accounts to ensure goals are accomplished
  • Understand the client’s needs and grow the relationship through exceptional results
  • Lead by example, upholding MullenLowe‘s core values and act as a mentor and guide to other members of the public relations team
  • Contributes to and helps cultivate a creative environment
  • Maintain and educate public relations team surrounding effective and strategic public relations writing and messaging practices
  • Provide exceptional guidance and mentorship by managing groups of direct reports

Qualifications

  • Education:
    • Bachelor’s degree in Public Relations, Journalism, Communications preferred; or equivalent work experience
  • Experience:
    • 8+ years of experience in an agency, start up, client-side role or equivalent experience in a relevant creative industry
    • 2+ years in a supervisory role
    • Experience in the financial services industry and/or experience in credit card category
    • Experience managing multiple accounts, effectively managing team members, including proper delegation of work
    • Familiarity with key tools that are used in the PR industry required
    • Knowledge and practical application of media relations, influencer relations, social media, and/or PR measurement practices and tools
    • Experience reading, analyzing and interpreting all basic and advanced press materials
    • Experience interacting with executive level clients
    • Big brand or relevant creative industry experience
    • Display a strong vision for disruptive contemporary storytelling
    • Possess financial understanding of budgeting
  • Soft skills:
    • Excellent presentation skills
    • Strong storytelling skills
    • Strong media relations skills
    • Strong time management and prioritization skills
    • Ability to think creatively
    • Ability to write clear and concise communications including strategies, plans and presentations
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