Assistant Media Planner - Y&R - She Runs It
Media

Assistant Media Planner – Y&R

By She Runs It

Assistant Media Planner

Media
Company: Y&R
Location: New York, NY

VMLY&R is all about putting everything you are into everything you do. We’re a full-service advertising agency that thrives on moving brands forward by inspiring a human connection. The Assistant Media Planner is responsible for providing support to the planning team across all aspects of the discipline as it pertains to the client. Job responsibilities include the usage of tools and data to help support plan decisions; collaborating amongst the team to offer up appropriate support for all planning assignments and special projects; assisting in the maintenance of plan activity; and, resolving discrepancies related to plan options and/or buy delivery.

Primary (day-to-day) Responsibilities:

  • Assist in development of media plans that specify which forms of media will be used to effectively reach the target audience
  • Assist in maintaining flowcharts/plans and developing media delivery analysis
  • Assist in maintaining budget updates and spreadsheets
  • Utilize and understand proprietary and syndicated research tools used for planning and reporting purposes
  • Study demographic data and consumer profiles to identify desired target audiences for specific media vehicles, including lifestyles and psychographics
  • Utilize syndicated research to help analyze the competitive landscape for monthly, quarterly and annual competitive analysis
  • Exercise the Channel Neutral approach to media and framework for thinking
  • Develop agency point of views (POVs) on media opportunities for submission to the client
  • Input data into Donovan and Ad Serving platforms
  • Assist in trafficking, tracking and reporting of online campaigns
  • Resolve discrepancies within the billing process

 

Secondary Responsibilities:

  • Attend client specific and departmental meetings
  • Attend mandatory Agency Training
  • Participate in creative brainstorm sessions
  • Participate in New Business
  • Proactively keep abreast of industry trends and share knowledge with team

 

Required Skills:

  • Demonstrates aptitude to work with numbers
  • Strong Microsoft Excel and PowerPoint skills are a must
  • Strong communication skills
  • Self-Starter/Demonstrates Initiative
  • Ability to work well under pressure with attention to detail
  • A passion for and interest in digital and emerging media
  • Ability to learn new skills and tools quickly
  • Ability to maintain good relationships with outside vendors and clients as well as within the agency

 

Required Experience:

  • College Graduate
  • Relevant Internships

 

Although this is an entry-level position, experience with any of the following is helpful:

  • Digital media strategy and planning
  • Digital media buying
  • Digital media reporting/analysis
  • Experience with media tools such as Nielsen, comScore, MRI, SQAD, SRDS, DoubleClick and Google AdWords

 

Responsibilities Primary (day-to-day) Responsibilities:

  • Assist in development of media plans that specify which forms of media will be used to effectively reach the target audience
  • Assist in maintaining flowcharts/plans and developing media delivery analysis
  • Assist in maintaining budget updates and spreadsheets
  • Utilize and understand proprietary and syndicated research tools used for planning and reporting purposes
  • Study demographic data and consumer profiles to identify desired target audiences for specific media vehicles, including lifestyles and psychographics
  • Utilize syndicated research to help analyze the competitive landscape for monthly, quarterly and annual competitive analysis
  • Exercise the Channel Neutral approach to media and framework for thinking
  • Develop agency point of views (POVs) on media opportunities for submission to the client
  • Input data into Donovan and Ad Serving platforms
  • Assist in trafficking, tracking and reporting of online campaigns
  • Resolve discrepancies within the billing process

 

Secondary Responsibilities:

  •  Attend client specific and departmental meetings
  • Attend mandatory Agency Training
  • Participate in creative brainstorm sessions
  • Participate in New Business
  • Proactively keep abreast of industry trends and share knowledge with team
  • Qualifications Required Skills
  • Demonstrates aptitude to work with numbers
  • Strong Microsoft Excel and PowerPoint skills are a must
  • Strong communication skills
  • Self-Starter/Demonstrates Initiative
  • Ability to work well under pressure with attention to detail
  • A passion for and interest in digital and emerging media
  • Ability to learn new skills and tools quickly
  • Ability to maintain good relationships with outside vendors and clients as well as within the agency

 

Required Experience:

  • College Graduate
  • Relevant Internships

 

Although this is an entry-level position, experience with any of the following is helpful:

  • Digital media strategy and planning
  • Digital media buying
  • Digital media reporting/analysis
  • Experience with media tools such as Nielsen, comScore, MRI, SQAD, SRDS, DoubleClick and Google AdWords
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