Associate Director, Integrated Media Planning - OMD - She Runs It
Media

Associate Director, Integrated Media Planning – OMD

By She Runs It

Associate Director, Integrated Media Planning

Media
Company: OMD
Location: New York

Qualifications

  • 5-7 years of media planning experience with strong agency background 
  • Track record of cultivating and maintaining trusted client relationships 
  • Proven leadership ability and experience managing others; a strong desire and capability to grow and develop talent 
  • Hands-on media practitioner with the ability to create and execute a full funnel, omnichannel approach to planning 
  • Has a firm understanding on how to build and bring to life audience-first paid media strategies & the appropriate tools and inputs to support data-driven recommendations 
  • Advanced knowledge of media fundamentals (all channels) with a connect to performance (brand and performance) and an ability to train and educate more junior team members 
  • Expert level media math skills 
  • Compelling and persuasive written and verbal communicator and presenter. Knows how to reach a compromise when necessary. 
  • Strong comfort level with data, analytics, and measurement  
  • Experience collaborating with media owners, agency business units and creative agency partners in an integrated manner 
  • Comfortable working in a fast-paced, dynamic environment
  • Previous clients might include:  Luxury/beauty “nice to have”

 

The Associate Director, Integrated Media Planning is one of the most exciting and challenging roles in our organization. Working under a Director, the Associate Director leads the day-to-day needs of the business, integrating with the broader OMD teams, creative partners, media owners to meet and exceed our client’s objectives. 

The Associate Director has a strong appetite for new technology, emerging media, and culture, and always carries a strong point of view. They understand and embrace the passion that the consumer has for our clients’ brands. They orchestrate a strategic mix of audience-first solutions as the media landscape and technologies continues to evolve. 

 

  • Serves as key point of contact for client teams to streamline requests and coordinate workstreams 
  • Responsible for crafting data-driven, full-funnel paid media strategies and end-to-end experiences that deliver business results based on a deep understanding of the consumer 
  • Develops client presentations and templates for POVs and recommendations 
  • Coordinates with peers to ensure consistency in ways of working (process, tools & platforms, people) 
  • Works in partnership with creative, OMG comms planning and client teams to marry creative and media strategies for an integrated and holistic consumer experience 
  • Issues and presents paid media recommendations & POVs to increase efficiencies and effectiveness of media plans as indicated by performance reporting, learning agendas and consumer trends 
  • Maintains positive team culture and working environment 
  • Manages resources & helps team members prioritize work 
  • Accountable for planning teamwork including QAing budgets and media math as relevant 
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