Associate Director, Paid Search - Reprise Digital - She Runs It
Marketing

Associate Director, Paid Search – Reprise Digital

By She Runs It

Associate Director, Paid Search

Marketing
Company: Reprise Digital
Location: New York, NY

The Search Associate Director is an agency position, generally requiring 5+ years of paid search and social experience. This role is an initial leadership role within Reprise with a wide range of responsibilities. This role will lead the day-to-day client relationship as well as agency/partner relationships, driving advanced thinking and providing execution against that thinking. Additionally, there will be a team leadership aspect within the role, as well as any necessary tasks required for day-to-day execution and success of your brands.

Essential Functions:

  • Continual evaluation of search marketing strategies to identify opportunity for competitive advantage for Reprise
  • Mastering, identifying and communication of trends in search/social and client industries
  • Trusted advisor to client, with demonstrated ability to lead the client relationship, across all levels
  • Establishes current and long term goals and objectives for responsible accounts, subject to approval by the Director and/or Group Director
  • Manages the overall day to day activity of associated Search Directors and liaises with strategists to ensure key strategies and vision are deployed
  • Oversight of recommendations for division of budget – accounting for media spend, agency fees, tracking fees, etc.
  • Take ownership (with leadership assistance) of creation and presentation of all client presentations, including Weekly, Monthly and Quarterly client/partner meetings
  • Lead paid search integration/value-add in all other media aspects as well as ability to discuss fundamentals of other media types such as SEO, Programmatic, Social, etc.
  • Create and present case studies, POVs, etc.
  • Analyzes search/social planning budgets, of assigned accounts, to identify strengths and weaknesses and ensures proper financial allocations
  • Display management skills, and lead day-to-day aspects of the search team
  • Experience analyzing multi-touch attribution reports
  • Have clear POV on best practices for how to manage Vendor Relationships
  • Express differences on Media Metrics
  • Show Critical Thinking & Problem Solving on a daily basis
  • Lead discussions on Attribution, Audiences and Intent internally and externally
  • Clear POV on value of mobile vs desktop
  • Clear POV on the future of Search
  • Responsible for management of direct reports as well as overall development and success of the team
  • Lead, develop and manage staff
  • Offer guidance support, direction and provide development opportunities
  • Ensure team has received all tools and training to excel in their roles
  • This includes but is not limited to deal math, sales techniques and excel
  • Main team contact for questions or problem solving
  • Accountability for team development; this includes utilizing organizational tools such as L&D, creating internal opportunity and challenges for staff, maintaining positive morale, partnering with HR and Business Leads on supporting organizational objectives
  • Cascades information and empowers the team to action
  • Defines and executes on corporate culture initiatives

 

Qualifications:

  • Education: BA/BS or equivalent in Marketing, or a related field is preferable
  • Work Experience: 5+ years of experience with within an agency environment required
  • Skills: Advanced/Cutting Edge knowledge of Google, Yahoo & Bing Advanced/Cutting Edge knowledge of at least two bidding platforms such as Marin, Kenshoo or Doubleclick
  • Polished presence and presentations skills (presentation will be required)
  • Excellent writing skills with an attention to detail Mastery of Microsoft Excel, Word, and PowerPoint is required
  • Ability to multitask and handle other duties as assigned Spanish proficiency is a plus

 

About Us:

At Reprise, we’re reinventing digital experiences everywhere, every day. With end-to-end capabilities that include search, social media, content creation, product and web development, eRetail and strategy, we cut to the core of what truly drives customers by providing a holistic digital-first approach. Armed with intelligent insights and an audience-first approach, our expert team of specialists deliver integrated initiatives that help the world’s biggest brands connect to the people who drive their business forward – efficiently and effectively. Part of the Mediabrands division of the Interpublic Group (NYSE: IPG), Reprise is headquartered in New York with over 40 offices around the world. To learn more about how we can empower your business, visit reprisedigital.com now.

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