Associate Marketing Media Manager - TD - She Runs It

Associate Marketing Media Manager – TD

By She Runs It

Associate Marketing Media Manager

Company: TD
Location: Mount Laurel, NJ

The Associate Marketing Media Manager is responsible for developing media plans across all mediums, (TV, digital, OOH, Radio), while working closely with internal and agency partners to ensure campaigns are on brand and aligned with other campaign tactics. This includes building the media strategy and plan in conjunction with agency partners, managing the delivery of campaign results, setting benchmarks and identifying KPIs, and highlighting opportunities for optimization. This role is also responsible for read out of post-campaign analysis in conjunction with marketing analytics and agency partners. This role is essential in order to effectively manage our media strategies in market and continue to use media as a business and results driver for the bank.

  • Helps develop planning objectives and strategies that coincide with TD’s marketing direction
  • Supports in developing media plans across all mediums (Digital, Social, TV, OOH, Radio) for the business lines they support
  • Works closely with internal and agency partners to ensure campaigns are on brand and aligned with other campaign tactics
  • Manages marketing projects/programs/initiatives of low to moderate scope and complexity
  • Develops project briefs with marketing planners, prepares project plans and resources projects appropriately
  • Understands the industry, competition and the factors that differentiate the organization
  • Applies best practices to implement process, product or service improvements
  • Acts as a subject matter expert within their own area of specialty or as a resource for others
  • Leads projects of moderately to complex risks and resource requirements; may lead end-to-end processes or functional programs
  • Solves complex problems requiring analysis of multiple variables, including consultation with multiple stakeholders
  • Uses advanced methods to contribute to new solutions and recommends standards against which others will operate
  • Impacts a range of functional programs and operations across own and related teams
  • Interprets guidelines, standards, policies and results of analysis to inform decision making at senior levels
  • Builds stakeholder alignment in leading projects and activities; may provide process and subject matter advice at senior levels
  • Works independently as the senior technical lead and guides others within area of expertise
  • Undergraduate degree or relevant professional certifications, designations, or equivalent required 5+ years relevant experience
  • Proficient knowledge of multiple marketing disciplines, media strategy, planning & activation, and product/customer markets
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