Content Marketing Manager, Alliant - She Runs It
Marketing

Content Marketing Manager, Alliant

By She Runs It

Content Marketing Manager

Marketing
Company: Alliant
Location: Brewster, NY

Alliant is seeking an experienced Content Marketing Manager to join a fast-moving Corporate Communications team. As Content Marketing Manager, you will be responsible for developing and executing inbound marketing strategies and supporting sales enablement initiatives. Success in this role requires a dynamic individual who can seamlessly navigate between strategy and execution, partner across internal and external teams, and has an understanding of the rapidly evolving data-driven marketing landscape.

If you are organized, curious, and excited by modern marketing, this is a terrific opportunity for you to become an integral member of a high-performing, results-oriented marketing team.

Principle Responsibilities:

  • Own the content calendar for Alliant’s blog and develop engaging posts in partnership with subject-matter experts throughout the organization; support other thought-leadership content development and PR
  • Support sales team by providing creative and/or production support for presentation decks, sales sheets, infographics and other communication materials
  • Continuously refine and update existing content to reflect the latest trends and market info
  • Support website and SEO efforts with copy development for the primary site and landing pages
  • Develop engaging & automated nurturing cadences for new leads and existing customers
  • Partner closely with the internal design team to translate strategy and copy into visual elements, ensure timely creations of all campaign components
  • Identify and manage external marketing opportunities with partners and industry content publishers
  • Develop & maintain reporting on marketing KPIs and other business metrics – reporting results and suggested optimizations

Qualifications and Skills:

  • Must have 2-5 years hands-on experience in a B2B content marketing environment
  • Bachelor’s degree in Marketing, Communications, Business Administration or an analytics-related discipline preferred
  • Must be experienced in digital and traditional content-driven lead generation
  • Must have outstanding writing and verbal communications skills with demonstrable copywriting experience
  • Proven ability to identify and interpret relevant data and develop actionable recommendations
  • Proficiency in WordPress or other content management software
  • Direct experience with marketing automation and CRM tools, Hubspot and Salesforce are a big plus
  • Experience with Google Analytics, Google Ads and SEO
  • Must be a self-motivated, lifelong learner who is eager to independently identify performance gaps and develop improved processes and techniques
  • Ability to thrive in a fast-paced environment with multiple projects and priorities; must be comfortable setting priorities and communicating to stakeholders
  • Exceptional attention to detail

About Alliant

Alliant is a leading data company trusted by thousands of marketers. We deliver highly predictive custom and on-demand audience solutions across TV, programmatic, social, direct mail and more. The Alliant DataHub — built on billions of consumer transactions, advanced data science and high-performance technology — is the foundation for profit-driven audience solutions. For more information, visit: alliantdata.com

The position is based in Alliant’s offices in northern Westchester County, New York. Alliant is an equal opportunity employer.

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