Director, Data & Media Science, Known - She Runs It
Media

Director, Data & Media Science, Known

By She Runs It

Director, Data & Media Science

Media
Company: Known
Location: NYC

Known is a modern marketing company engineered to meet the unprecedented challenges and opportunities facing marketers today. We are setting a new standard by pairing data scientists with award-winning creatives, expert research teams, and strategists to deliver clients the most advanced, end-to-end solutions they need, in the most efficient, effective, and transparent ways. Anchored by two decades of groundbreaking market research and data science, we provide brands with consumer intelligence, strategy, media planning and buying, and renowned creative in all media, producing some of the most innovative, cutting-edge work in culture today. With offices in New York, Boston, Austin, Los Angeles and Seattle, we are a community of 450+ extraordinarily talented people, working as one team to help our clients succeed.

The Role 

Known’s Media Science team uses advanced analytics, machine learning, statistics, and algorithms to plan and optimize advertising dollars.  We partner with our clients to translate their business goals into meaningful metrics, and buy media across all channels to drive those target outcomes.  We are looking for someone to join the team and work alongside data analysts, data scientists, media strategists, media buyers, and software engineers.

As our Director of Data & Media Science, you will ensure that our media campaigns are hyper scientific and at the cutting edge of what is possible in the industry.  You’ll work hand-in-hand with Known’s media strategists and directly with clients to elevate their media performance and drive real business value. You will work with other data scientists to develop campaign measurement strategies, build experimentation plans, and collaborate with media planners and channel teams to ensure allocations are built scientifically. At the Director level, you’ll also supervise other data scientists on the account in driving performance, optimizing campaigns, and surfacing insights that go beyond media metrics to incorporate first party data and drive business strategy. You will also work closely with our development team to help productionalize deeper and more technical approaches to common media challenges. 

What You’ll Do:

  • Understanding the client’s overall business objectives and translating them into a campaign and measurement strategy
  • Overseeing the performance of media campaigns and amazing our clients, both by meeting their targets and creating insightful narratives through bespoke reporting
  • Assisting with and auditing media plans the team is actively working on
  • Framing analyses, stories, and slides for client media plans and reports
  • Serving as the key client point of contact on campaign measurement, optimization, and data infrastructure
  • Assessing and onboarding measurement vendors in the industry
  • Driving the adoption of new tools and approaches you build across the team
  • Managing other data scientists on the team, both directly and indirectly as a mentor
  • Serving as a thought leader on data-based media planning and measurement for the broader team
  • Working closely with other senior leads to develop solutions that work for everyone
  • Communicating to clients how modern techniques (e.g., ML models, optimization algorithms, and automation) can be used to optimize business and media KPIs 
  • Creating best practices decks for the organization and, in some cases, for our clients
  • Collaborating with our Strategy and Studios teams to ensure our scientific processes are fully integrated through all verticals of Known

You Have:

  • A degree from a well-regarded college or university.  STEM degrees are preferred. 
  • 5+ years of experience in data-driven marketing, preferably at an agency, consulting firm, or large in-house media activation team
  • 3+ years of leadership experience in managing projects and driving them forward
  • Some hands-on-keyboard experience implementing scientific solutions yourself is a major plus

Skills, Abilities, and Knowledge

  • Robust analytical skills
  • Knowledgeable about data-driven marketing
  • Strong background in data science and statistics
  • Understanding of the advertising and media landscape, especially as pertains to measurement vendors and ad platforms
  • Strong project management skills
  • Basic coding skills (Python, SQL) are a major plus

Competencies

  • An ability to translate business challenges into quantitative problems
  • Independent and entrepreneurial mindset 
  • Strong and fast learner
  • Clear communicator
  • An ability to work seamlessly with other teams
  • Highly collaborative nature

Perks Include: 

  • Unlimited paid time off
  • Equity plan with profit sharing
  • 401k with company matching and no vesting period
  • Annual bonuses
  • Vacation bonus
  • Generous medical plan
  • Paid parental leave
  • In-house barista plus cold brew on tap!

Known is an equal opportunity employer and does not discriminate against employees or qualified job applicants on the basis of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or locally protected class.

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