Director of Growth, Paid Media, Talkspace - She Runs It
Marketing

Director of Growth, Paid Media, Talkspace

By She Runs It

Director of Growth, Paid Media

Marketing
Company: Talkspace
Location: New York, New York

What You’ll Do:

  • Assist with overall B2C growth strategy and approach to optimizing revenue growth from both new and existing subscribers 
  • Supervise paid media team of three that oversees B2C and network recruitment
  • Oversee ongoing paid media across channels including but not limited to paid social, SEM, audio, TV/OTT/video and affiliate, aimed at driving scale while maintaining performance objectives for acquisition and managing monthly budgets
  • Oversee and manage media agencies on day-to-day execution and strategies
  • Provide regular updates to management on performance, pacing, and forecasts to OKRs 
  • Formulate testing and go-to-market strategies for new initiatives, campaigns, and product offerings  
  • Build out and report on experiments to support our hypotheses and drive incremental growth
  • Diagnose trends, identify potential levers, and build based on actionable insights
  • Optimize our channel mix (including testing new channels) and experiment strategically
  • Direct and manage internal channel team and agencies to achieve goals and ROI targets
  • Liaise across the marketing and product team so that high impact growth initiatives are prioritized and built to improve DTC experience
  • Collaborate across departments to ensure that the data from our campaigns aid in both the evolution of marketing materials and the user experience 
  • Work with the creative team to ensure consistent refreshing and testing of new creative concepts and messaging

 

About You:

  • 6-10+ years of experience in a paid media, data-driven role, including experience maintaining reporting, dashboards, and analysis across different paid media channels
  • Expertise with marketing analytics software (Looker, Mixpanel, Google Analytics, or similar) as well as in-platform tools (Facebook, Google, etc.)
  • Firm grasp of Web Analytics, A/B Testing, and metrics-driven marketing
  • Experience managing direct reports and media agencies
  • Start-up or early-stage company experience is a plus
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