Director, Marketing Analytics – Javelin Agency

Director, Marketing Analytics

As a Director on our Marketing Analytics team, you’ll be the lead architect and visionary for one of the agency’s largest accounts. You’ll also be a voice for Javelin and within the industry, a highly visible advocate who speaks confidently and credibly, both externally and internally.

In our data-driven world, you’ll help create innovative approaches to CRM based on customer data and analytics. You’ve seen more patterns, have a rich capacity for convincing a client to act, and a finely tuned ability to integrate disparate ideas by linking the data to desired outcomes.

We’re looking for a mature mix of skills: data science, marketing, research, communication, insight, presentation and leadership.

**This position will be based in either Los Angeles, CA or Dallas, TX**

 

What you’ll do:

• Architect and help deliver the marketing performance reporting platform for one of the agency’s largest accounts
• Interact daily with Javelin Analytics and tech teams, most of whom are in Dallas
• Drive the use of data to create a strategic analytics framework for cultivating and producing insights that build our clients’ brands by identifying and maximizing key customer experience touch points and measuring ROI to prove it
• Demonstrate a solid understanding of client business strategy, products, competitors and industry standards
• Serve as day-to-day analytics partner to the clients, using excellent communication and strong presentation skills internally and with clients of all levels
• Oversee the analytics strategy and reporting on complex CXRM and digital engagement programs — from planning to development to execution to evaluation — through dashboard development and tracking/measuring deliverables
• Counsel clients on business opportunities, providing strong recommendations on project and partnership priorities
• Perform data analysis, effectively summarizing findings and sharing actionable applications with colleagues and clients
• Demonstrate strong understanding of digital and social platforms, trends and measurement approaches with an enthusiastic pursuit of continuous learning
• Oversee the development of metrics, dashboard reports and campaign test design
• Apply innovative data analytics methodologies to drive customer insights for our clients’ brands
• Collaborate extensively with the creative, technology, analytics and account management teams and more, to add value to all client relationships
• Engage and take a lead in business development efforts

What you’ve got:

• Strong analytical and strategic thinking ability with deep understanding of digital media, technologies and trends
• Inquisitive nature and desire to develop compelling insights that drive integrated marketing analytics across the customer journey
• Proven ability to develop trusted client partnerships
• Confidence, leadership and the ability to lead a direct and matrixed support team in a different location
• Ability to anticipate needs that the client may not yet recognize and ensure that approaches and creative solutions are linked to client objectives with supportive data
• Savviness to know how to build and influence relationships that demonstrate an understanding of client business and build confidence in Javelin’s expertise
• Excellent writing and communication skills; ability to personally prepare client-ready deliverables and presentations
• Able to effectively communicate compelling insights from qualitative and quantitative inputs.
• Successful track record of working independently and autonomously while being a valued partner with strong relationships
• Innate curiosity that drives you to pursue and bring to life new ideas and solutions in partnership with your teammates
• Ability to prioritize, problem-solve and remain poised, positive and productive in high-pressure situations
• Fun and collaborative, looking to help lead, develop and add to the agency’s marketing expertise and relevance
• Action-oriented with a strong sense of accountability
• Creative thinker with analytical problem-solving skills
• Ability to travel up to 25%, sometimes at short notice

What you’ve done:

• 7-10 years’ work experience in marketing analytics, including 5+ years specifically in customer/CRM analytics (marketing agency experience highly preferred)
• Post-graduate degree in a quantitative field or MBA
• Passion for managing, mentoring and cultivaing a team
• Possess strong background in statistics, with working knowledge of experimental and test design
• Experience in managing data and data mining
• Experience developing overall engagement strategy and working with various SMEs, discipline leads and teams to execute plans
• Excellent knowledge of desktop applications and software used for data analysis, manipulation and visualization:
  • MS Office: Excel, Word, PowerPoint, Outlook
  • Advanced SAS and SQL (must have both)
  • Tableau (preferred)
• In-depth understanding of analytics, database and technology platforms, and media channels.
• Experiential knowledge of multi-/cross-channel and digital marketing techniques for:
  • Testing and evaluation of campaign elements
  • Tracking and measurement of campaign metrics
  • Analysis and reporting of campaign metrics
• Applied experience with a strong understanding of advertising/marketing business objectives and dynamics

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