Director of Marketing - PulsePoint - She Runs It
Marketing

Director of Marketing – PulsePoint

By She Runs It

Director of Marketing

Marketing
Company: PulsePoint
Location: New York, NY

We are seeking an agile, creative, adaptable, digitally savvy, marketing mind to help increase our brand presence in market. This role has a very high degree of creative freedom and visibility, and it requires abilities in multiple areas, including PR, event planning know-how, thought leadership, content creation, digital advertising and relationship management. You will support key stakeholders as an evangelist for our message, brand, and content through thought leadership, event speaking opportunities, demand generation, and sales enablement.

Goals include:

  • Scale output of content, attracting and engaging site visitors, driving new sales leads, empowering sales with relevant content to send prospects, and fueling PR and influencer relations

 

Responsibilities:

  • Develop and deliver marketing and communications strategies for the organization
  • Align all marketing and communication initiatives with the customer’s voice in a consistent manner to support business objectives
  • Own brand messaging through exceptional creative, by nurturing relationships with media, and by producing remarkable events
  • Provide strategic guidance on identifying and engaging with media, analysts, and influencers
  • Continue to shape and build PulsePoint as a world-class brand leading our market and ensure our story is positioned thoughtfully throughout all external channels
  • Identify opportunities to experiment in order to continuously evolve and improve program impact

 

Requirements:

  • Must have experience in health, or B2B technology
  • PR – an advantage
  • Existing relationships with a variety of media outlets/content publishers/ industry associations in the healthcare space is a plus
  • Highly creative and an excellent writer that is process-driven, and relies on data to make decisions
  • Strong ability to work and promote in parallel on multiple areas (a lot of contact switches)
  • Demonstrated ability to lead a small team to achieve outsized results
  • The ability to build strong partnerships both internal and externally
  • Detailed and process-oriented with strong execution abilities
  • Driven by intuition but able to gut check and course-correct
  • Hard working, team player

 

What we offer:

  • Sane work hours
  • Generous paid vacation/company holidays
  • Vacation reimbursement, sabbatical, pawternity leave, marriage leave, honeymoon bonus
  • Annual company retreat
  • Comprehensive healthcare with 100%-paid medical, vision, life & disability insurance
  • $2,000 annual training and development budget
  • Complimentary annual memberships to One Medical, NY Citi Bike and SF Ford GoBike
  • Monthly chair massages
  • Free fitness classes (spin, yoga, boxing)
  • Gym reimbursement, local gym membership discounts
  • Onsite flu shots, dental cleanings and vision exams
  • Paid parental leave and a lot of new parent perks
  • Emergency childcare credits
  • 401(k) Match and free access to a financial adviser
  • Volunteer Time Off and Donation Matching, ongoing group volunteer opportunities
  • Team lunches, Sip & Social Thursdays, Game Nights, Movie Nights
  • Healthy snacks and drinks
  • Reach out to learn more!
Apply Now