Director, Marketing Sciences, Organic - She Runs It

Director, Marketing Sciences, Organic

By She Runs It

Director, Marketing Sciences

Company: Organic
Location: New York

The Director of Marketing Science leads data-driven insights and strategic thinking for Organic’s new and existing client engagements. This position plays a critical role within the accounts to identify, develop and measure audiences across connected ecosystems and experiences. Critical to this role is the ability to work with client services, creative, and experience strategy to solve client problems with data and tell compelling data-driven stories. You are able to identify, scope, propose and direct the appropriate application of marketing science services. You can design and recommend appropriate analytic methodology, including but not limited to Financial Modeling (customer value, profitability, and lifetime value modeling), Descriptive Analytics (Heuristic segmentation at strategic and tactical levels) and Predictive Analytics (Advanced statistical and econometric modeling techniques used to inform forecasting offer and sales effectiveness, promotional effectiveness, media optimization, pricing and churn elasticity, customer loyalty and satisfaction measures).

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