Director, Media Strategy, Known - She Runs It

Director, Media Strategy, Known

By She Runs It

Director, Media Strategy

Company: Known
Location: New York City

Known is a modern marketing company engineered for the unprecedented challenges and opportunities facing marketers today. Known pairs PhD data scientists with award-winning creatives, expert research teams and strategists. Known is anchored by two decades of groundbreaking market research and data science capabilities, which uniquely empower our marketing strategy and acclaimed creative groups, who produce some of the most innovative, cutting-edge creative work in culture. The result? Marketing that is predisposed to succeed and be persistently optimized, directly impacting clients’ bottom lines. Our clients span the leading brands in finance, technology, media, CPG, real estate and many other categories.  Known has 450+ employees in 6 US cities including Seattle, San Francisco, Los Angeles, Austin, Boston and New York. Our teams have won multiple Emmys, Clios, Effies, Cannes Lions Awards and ProMax Agency of the Year three times.

Known’s Media Science team uses advanced analytics, machine learning, statistics, and algorithms to plan and optimize advertising dollars.  We partner with our clients to translate their business goals into meaningful metrics, and buy media across all channels to drive those target outcomes.  We are looking for a Director of Media Strategy to join the team and work alongside data analysts, buyer scientists and channel activation teams.  

The ideal candidate will have:

  • 8+ years of increasing responsibility, specifically in leadership positions over the strategy and planning of large media campaigns 
  • 4+ years experience in leadership and development, directly or indirectly leading and inspiring teams
  • An eye for emerging industry trends and topics, with an ability to shape business-building opportunities for clients
  • Fluency in managing cross-functional collaborators to deliver unified work
  • A data-driven mentality, with a hunger to continuously refine strategy, performance, and opportunity through insights
  • Deep understanding of the media landscape, consumer behavior, media consumption, and how to connect strategic thought leadership with activation across both digital and traditional channels
  • A history of work product that shows curiosity, accountability, flexibility, and an ability to secure stakeholder buy in
  • The ability to be a self-starter, with strong communication and organizational skills for a fast-paced environment

Your responsibilities would include:

  • Media Strategy
    • Direct data-led media strategies across a select number of accounts  
    • Maintain awareness of client business issues, category insights and competition, translating ambiguous challenges into campaign solutions
    • Develop cross-channel strategy & planning for media accounts both externally and internally as oversight, as well as coordinating the inputs for buying
    • Working closely with data science and channel leads who are responsible for driving campaign performance goals through the application of scientific methods and technology
    • Remain fully embedded in all aspects of the campaign including the planning process, through campaign execution and measurement
  • Client Relations & Account Management
    • Inspire and advise clients, elevating all media-related discussions, including planning and strategy
    • SOW oversight for clients, managing expectations and bringing forward new solutions
    • Oversee cross-channel budget management working with client and internal stakeholders
    • Partner with clients to understand their business goals, marketing objectives and competitive constraints for the purpose of leading agency media planning outputs
  • Agency Development
    • Understand and promote Known’s holistic suite of practices; provide media guidance to other Known disciplines as needed
    • Contribute thought-leadership to the Know Media Science practice, and help shape inter-discipline standards and processes across client sets
    • Contribute in new business efforts and seamlessly orchestrate onboarding of new clients
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