Manager, Advertising Media Planning, Effectv - She Runs It

Manager, Advertising Media Planning, Effectv

By She Runs It

Manager, Advertising Media Planning

Company: Effectv
Location: Virtual

Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers. We’re dedicated to helping our clients meet their business goals by connecting them with their customers through multiscreen television advertising. Working with companies from local startups to nationwide corporations, we provide support to help each business reach its target customers. By applying data to television advertising in new ways, we’re able to bring our clients the best of digital media, coupled with the power of TV. To learn more, check out

Job Summary

Responsible for leading a team in the strategic development of plans and execution of operational policies, working closely with both internal and external sales partners. Oversee pre-sales responsibilities of the team, guiding them in understanding the client objective and optimizing yield principles to deliver a strong solution, supporting both operational and revenue impacted business. Approach all challenges through a critical thinking, analytical lens and possess the ability to lead in an environment of change. Accountable for ensuring that budgets and work performance standards are consistently met, while keeping the team aligned with the organization’s overarching objectives. May manage a team including exempt and non-exempt employees. Provides subject matter guidance to employees as required. Develops processes and procedures to drive department efficiencies. Assists in development and meeting of departmental budget.Job Description

Core Responsibilities:
Manage team of supervisors, senior planners and planners while also acting as a mentor/coach for career growth.
Provides strategic guidance on plans.
Can clearly articulate the media planning vision.
Partner with other planning leads to ensure plans are being handled efficiently, cohesively, and strategically. Collaborate to develop best practices across teams.
Work closely with senior manager and partner planning or yield leads on higher-level projects such as new product rollouts, current system enhancements, complex pricing analysis, and strategic thought sessions.
Work with senior manager to lead cross-team planning projects to support new advertising sales initiatives.
Active and eager participant in brainstorming sessions with partnering teams: sales, sales development, marketing, and other internal teams for RFPs.
Remain available to sales team and resolves operational questions and issues.
Create and analyze work performance standards that ensure adherence to policies and procedures in accordance with overall functional strategy.
Lead and champion changes in inventory, products, schedules, and operational policies for the team.
Provide support and solutions in operational areas as needed.
Work with leaders to develop and effectively communicate team goals and priorities.
Develop, train, and supervise staff.
Consistent exercise of independent judgment and discretion.
Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
Other duties and responsibilities as assigned.


Preferred Experience

Experience as a people leader is desired.

Employees at all levels are expected to:
Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Respect and promote inclusion & diversity.
Do what’s right for each other, our customers, investors and our communities.

This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.


Bachelor’s Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

5-7 Years

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

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