Manager, Consumer Brand Partnerships - Variety (Penske Media Corp) - She Runs It

Manager, Consumer Brand Partnerships – Variety (Penske Media Corp)

By She Runs It

Manager, Consumer Brand Partnerships

Company: Variety
Location: New York, NY

Variety’s Manager of Consumer Brand Partnerships is responsible for driving digital, social, branded content, and experiential revenue growth by developing and implementing effective integrated sales strategy and programs. The role requires a consultative sales approach along with the ability to become an expert on Variety’s suite of offerings including sponsorship sales for high profile events and thought leadership summits, branded content, digital/social and print. The Consumer Brand Partnerships Manager will also be required to open doors and break new accounts that span across multiple industries including Automotive, CPG, Financial Services, Travel and Technology. This highly-successful individual will be a dedicated member of Variety’s integrated consumer team which is based in both New York and Los Angeles.

  • Must Have Proven track record as a top integrated seller
  • History of consistently exceeding revenue targets
  • Experience closing large and complex deals with advertisers and key agency stakeholders
  • Minimum of 5 years client-facing experience in a similar business development role in an entrepreneurial environment such as a digital agency or PR firm serving mid/large-size clients
  • High level client and agency relationships with experience calling on both B2B and B2C accounts


Primary Responsibilities:

  • Generate revenue through digital, experiential, custom/branded content sales and print
  • Proactively build and maintain a pipeline of sales targets, contacts and sales opportunities Initiate/grow/maintain new and existing client and agency relationships
  • Develop integrated 360 client/agency pitches that include display, video and mobile including experiential and custom content integrations
  • Collaborate with dedicated media planner on RFP responses
  • Work with marketing/production on to ideate on event sponsorship ideas for Variety’s proprietary and custom event offerings
  • Rate negotiation, cross brand marketing solutions and product innovation
  • Build deeper relationships and awareness at both agencies and clients on Variety offerings


Desired Skills And Qualifications:

  • Relationships that span across multiple categories
  • Superior communication and negotiation skills with the ability to come up with creative concepts
  • Ability to navigate internal relationships and work in partnership with other sellers
  • Willingness to travel for meetings and events as needed (approximately 30-40%), entertain clients and attend industry events outside of work office hours


About Variety:

Recognized and respected throughout the world as the definitive voice of the entertainment industry, Variety has been the premier source of entertainment news for over a century. Since 1905, the most influential leaders and decision makers in entertainment have turned to Variety for timely, credible and straightforward news, analysis and perspective; taking our readers behind the cameras, curtains and screens of film, television, theatre and digital media with our unique, award-winning combination of breaking news reporting, insightful deep dive think pieces and engaging, must-read feature spotlights. Variety’s commitment to our community- covering its successes and failures in equal measure- is unparalleled both domestically, in our US entertainment capitals, and abroad, across the rapidly changing international entertainment landscape.

About The Company Penske Media Corporation:

(PMC) is a leading digital media and information services company whose award-winning content attracts a monthly audience of more than 180 million and empowers more than 1 million global CEOs and business thought-leaders in markets that impact the world. Our dynamic events, data services, and rich content entertain and educate today’s fashion, retail, beauty, entertainment and lifestyle sectors. Headquartered in New York and Los Angeles with additional offices in 11 countries worldwide, Penske Media is the way global influencers are informed, connected, and inspired. To learn more about PMC and its iconic brands, visit

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