Marketing Associate - Offline Customer Acquisition (Hybrid, NYC) - Charles Tyrwhitt Inc. - She Runs It
Marketing

Marketing Associate – Offline Customer Acquisition (Hybrid, NYC) – Charles Tyrwhitt Inc.

By She Runs It

Marketing Associate - Offline Customer Acquisition (Hybrid, NYC)

Marketing
Company: Charles Tyrwhitt Inc.
Location: New York, NY

The Role

At Charles Tyrwhitt our purpose is to “Make it easy for men to dress well” and we can’t do that without our specialist teams.

At this time, we’re on the lookout for a Marketing Associate (New Customer Acquisition, Offline) who will be working with Luke, our Head of Marketing, from our US Marketing team. This role is based at our New York City Office (40th St / Lexington Avenue) and requires in-person attendance 3 days per week.

 

What you will be doing

You’ll work closely with the Head of Marketing to support the offline (print, media, partnerships)

customer acquisition strategy, with the goal of maintaining programs to recruit loyal and high lifetime value customers.

In this role, you will be responsible for achieving new customer recruitment targets and demand generation goals. You’ll implement acquisition marketing campaigns and best practices – primarily across offline channels such as direct mail, media and product shipment inserts, print advertising, outdoor, radio & podcasts, TV & video, marketing partnerships and public relations.

Being successful in this role, you’ll be comfortable with tracking the details of multiple overlapping workflows and also ensure to build strong relationships with counterparts in the UK team, to gain internal and external influence allowing you to proactively seek out and recommend new growth initiatives..

 

What we are looking for

We are seeking someone who

has 2+ years of marketing experience, ideally across traditional channels such as radio, press, OOH, TV, direct mail and partnerships (some online/e-commerce experience is a plus). A strategic and proactive mindset is important for this role, you’ll have campaign management experience and some exposure to media planning and budgeting also. Experience in apparel/fashion or accessories industry a plus, but not required. You’ll have a keen interest in continuous improvement and a general desire to continue learning and developing your own skills in a performance marketing environment.

A Bachelor’s Degree in Marketing, Business, communications, or related field is preferred. Alternatively, 3 additional years’ experience in a business or marketing based role with relevant training is also welcome.

 

What you can expect from us

CT is a privately-owned business, so we’re not a big corporate-style place to work. Our senior leaders are transparent and approachable, and we welcome ideas to make this a great place to work. We value our people whilst being product and customer obsessed. Our US Office is a bustling environment for busy entrepreneurs. A recently redecorated open plan space, we encourage collaboration and fun amongst the 20 or so people who work in our office. We have an incredible view of downtown Manhattan, including the Empire State Building! It’s a comfortable and welcoming space with break out areas, standing desks and snacks available in our equipped kitchen.

  • Competitive salary
  • Annual bonus based on company profits
  • 401k with 5% employer match
  • 19 days PTO annually, increasing with years of service
  • Complimentary life and long-term disability insurances
  • PayActiv partnership: get wages already earned before payday
  • Vision/dental/medical insurances for self and family
  • Flexible Spending Account
  • Employee Assistance Program
  • Employee discount on Charles Tyrwhitt clothing
  • Summer Fridays!

 

Who we are

Once upon a shirt, Nicholas Charles Tyrwhitt Wheeler had the notion that he could make a better shirt at better value than anyone else in the world! He believed that all men; no matter their shape or size, where they may be in the world or indeed their budget; should be able to own a Jermyn Street quality shirt. A proper shirt. A CT shirt.

That was over 3 decades ago and whilst Charles Tyrwhitt (it rhymes with spirit by the way) is still famous for proper shirts, these days we are about so much more than collars and cuffs. Our purpose is to “make it easy for men to dress well”. We take care of the entire wardrobe, providing stylish solutions for every occasion. We make sure he gets what he wants, when and how he wants it.

Charles Tyrwhitt’s spiritual home and flagship store is located on London’s Jermyn Street, in the United Kingdom where our presence is well know. We also have a strong online presence in the US, with retail stores in 7 states and a New York head office. We also operate across Europe and Australia! Pretty impressive, eh? And as of 2022, we’re proud to be recognized as a carbon-neutral retailer as we continue our journey to be a sustainable business.

Apply Now