Marketing Manager - Bloomsbury Publishing US - She Runs It

Marketing Manager – Bloomsbury Publishing US

By She Runs It

Marketing Manager

Company: Bloomsbury Publishing US
Location: New York, NY


Reporting to the Global Marketing Director, the Marketing Manager will be a creative self-starter excited by the idea of working in digital publishing and building a brand within the library community. This role presents the opportunity to be part of a highly entrepreneurial and inspired environment that is collaborative, fast-paced, and always looking toward what is next in publishing. 


What we’re looking for in a candidate: 

Be strategic!  Lead the planning, creation, and execution of global marketing plans for our eBook platform as well as digital resources created in conjunction with 3rd party partners. Work in close association with the sales, editorial, and product management teams to drive growth and brand awareness for these products which span subject areas in the humanities and social sciences.


Be Creative! Participate in the development and implementation of a globally integrated marketing strategy for digital resources in the social sciences including, but not limited to:

  • Content Marketing
  • Social Media 
  • E-mail
  • Event strategy/conference marketing/webinars
  • Digital Marketing
  • Advertising


Drive Usage! Create and develop marketing materials that best position our products in the marketplace, support and advance our sales efforts, raise awareness, and drive usage.


Know the market! Develop an understanding of librarians, students, faculty, and researchers and create marketing campaigns and programs to support that effort. Also, understand the competitive landscape and provide insights to support sales and product development.


Be a Team Player! Consult with other departments, especially Sales, Product Management, Product Development, and Editorial, ensuring open and effective communication. Provide market feedback that helps develop and execute departmental strategy and processes. 


Build + Cultivate Relationships! Regularly connect with all external partners to provide information on marketing plans, reporting, and establish a strong working relationship. 

  • 4+ years of experience in marketing, preferably within the academic market
  • Proven record of implementing best practices related to campaigns, positioning, branding, and driving overall awareness
  • An entrepreneurial spirit and the imagination to conceive plans and promotions that excite and engage the library market as well as end users.
  • A confident, creative, collaborative person with excellent communication, organizational, and interpersonal skills, a can-do attitude, and the ability to identify and capitalize on new opportunities.
  • A self-starter with a proven ability to work independently, meet deadlines, and prioritize workload
  • Articulate and able to present confidently both internally and with customers, agents, and third-party clients.
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