Marketing & Publicity Director - Bloomsbury Publishing Inc - She Runs It

Marketing & Publicity Director – Bloomsbury Publishing Inc

By She Runs It

Marketing & Publicity Director

Company: Bloomsbury Publishing Inc
Location: New York, NY


Established in 1998 and located in midtown Manhattan, Bloomsbury USA is a general interest publisher of adult and children’s books that has become known for both its high-quality fiction and non-fiction for adults and children as well as its extensive Academic publishing from the world’s most recognized experts. 

Position Profile

The Marketing & Publicity Director has a key role in driving US Academic Marketing strategy for a portfolio of 1600+ books ranging from monographs to HE textbooks, crossover trade/publicity titles to school, and public library reference. The incumbent will drive brand recognition and sales for the academic program in the US and contribute to global strategy, tactics, and processes.

This position has a budget responsibility for $23.5M in revenue and a marketing budget of $350K. The portfolio includes flagship brands Fairchild Books, ABC-CLIO, The Arden Shakespeare, Object Lessons, and 33 1/3. 

Additionally, this role will manage one high-profile list – Music & Sound Studies – performing all US marketing and taking the global subject lead.

Key Responsibilities

  • Devise and oversee the implementation of the US marketing strategy and budget, including but not limited to:
  • Conference strategy and schedule
  • Website, email, and social media
  • Consumer, trade and co-op advertising; point-person for Ingram and B&T
  • Optimising discoverability, metadata, and SEO, including PPC ads
  • Content marketing including the podcast and blogs
  • Lead the US Academic marketing team (currently 7 marketers, 1 publicity manager + 1 intern), set and monitor objectives, and encourage individual personal development
  • US and subject lead marketer for Music & Sound Studies, including the prestigious 33 1/3 series
  • Help manage the integration of ABC-CLIO data and workflows, and recruit Marketing Manager, to establish a marketing strategy for ABC-CLIO, Greenwood, and Libraries Unlimited
  • Keep abreast of the US HE market, competitors, and changes, guide the team, and adapt marketing accordingly
  • Monitor and analyze ROI on marketing to evaluate and shape ongoing campaigns, sharing market insights and campaign results with stakeholders
  • Lead Author Care program globally, working with Editorial to provide guidance to the global team and materials for author support, and develop the author area on 
  • Collaborate with colleagues globally, particularly: 
    • Line manager and the UK office to optimize global collaboration and website     
    • Senior Manager for Marketing Ops to streamline systems, processes, and responsibilities
    • Bloomsbury Digital Resources Marketing Director to ensure holistic promotional plans for books and digital resources
    • US Sales, Adoptions, and Sales Operations teams in running US academic business
    • Editorial, including input into book proposals and author care 

Strategy & Planning

  • Ability to create effective   strategic marketing plans and turn company/departmental strategy into   practical application
  • Managing a large budget and maximizing ROI through analytics

Management & People Skills

  • Excellent project and time management of self and a small/medium   team, to meet deadlines and maximize quality and volume of outputs with the resources available
  • Leading a team, assigning roles, and delegating effectively
  • Optimizing team structure, processes, systems, and schedules 
  • Ability to work effectively across geographic and organizational boundaries
  • Ability to confidently lead meetings, communicate ideas, respond to questions, and communicate clearly, diplomatically, and professionally both in writing and speaking

Market Knowledge & Marketing Expertise

  • Extensive marketing experience—ideally in an academic publishing environment
  • Thorough understanding of scholarly, library, high school, and textbook market in the US
  • Publicity experience, including managing expectations internally and externally with authors
  • Understanding of digital marketing tools and principles including search, web, email, and social media

 Systems Knowledge

  • Customer relationship   management (CRM) 
  • Email software provider (ESP)   software
  • Content management system (CMS)   
  • Proficiency with the Microsoft   Office Suite including intermediate Excel


Candidates must reside in NY, NJ, CT, or PA and be able to commute to Bloomsbury USA’s New York City office on a hybrid schedule.

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