Media Planner - Greater Than One - She Runs It

Media Planner – Greater Than One

By She Runs It

Media Planner

Media
Company: Greater Than One
Location: New York, New York

Job Description

Full service interactive marketing agency seeks an individual to join the company in the role of Media Planner. You will be the primary digital media planner across a few brands working directly with a Media Supervisor and Assistant Media Planner as well as the full media team and account team – a fun group of passionate professionals. You’ll be working in a cool, fun, laid-back, non-stuffy space located in New York’s West Village with some of the most talented people in the business. You must be self-motivated and comfortable with a flexible work environment.

Responsibilities:

  • Develop and execute online media plans (display, email, lead generation):
    • Draft and issue RFPs
    • Vet vendor proposals, lead Q&A, negotiate online media placement and pricing
    • Assist Media Supervisor in presenting media plan recommendation to client
    • Create, deploy, and maintain insertion orders
    • Create and maintain creative spec sheets
    • Code, upload, and traffic campaigns
  • Perform in depth campaign analysis and data compilation
  • Manage media invoicing and solve discrepancies
  • Develop POVs
  • Research, compile, and analyze competitive data
  • Optimize media placements – recommend strategic and tactical changes to maximize campaign performance
  • Maintain vendor relationships and proactively seek out new media opportunities
  • Manage and train Assistant Media Planners

                                                 

Qualifications:

  • 1-2 years’ digital media planning experience required
  • Paid search experience a plus
  • Experience drafting and issuing RFPs, leading Q&A and negotiating with vendors
  • Experience working within media and research tools including DoubleClick DFA, Kantar comScore, Google Analytics, and/or Omniture
  • Demonstrates leadership skills, takes initiative, dynamic, proactive and self-motivated
  • Strong client service orientation
  • Team player – self-motivated, excellent interpersonal, problem solving, and decision-making skills required
  • Confident and clear oral and written communication skills necessary
  • Strong math skills and understanding of Microsoft tools required (Excel including pivot tables, PPT, Outlook)
  • Excellent organizational, time management, and multitasking capabilities
  • Strict attention to detail, accuracy, and deadlines
  • Ability to work in a fast-paced environment
  • Pharmaceutical experience a plus

 

 

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