Programmatic Campaign Manager, PulsePoint - She Runs It
Tech

Programmatic Campaign Manager, PulsePoint

By She Runs It

Programmatic Campaign Manager

Tech
Company: PulsePoint
Location: NYC

The Campaign Manager at PulsePoint is responsible for the implementation, management and analysis of advertiser campaigns, including trafficking, troubleshooting, reporting and optimization for health campaigns. You will be responsible for the tactical day-to-day management of client campaigns as well as driving the strategic revenue growth for each account. Additionally, you’ll troubleshoot and resolve site and advertiser issues, working closely with account management and other internal departments.

What you’ll do:

  • Execute and run digital advertising campaigns that deliver successful results and metrics/KPIs as determined by our clients (e.g. CPA, CPC etc)
  • Work with clients and Account Management team to set up campaigns for launch (creative trafficking, testing, tag management, ad server campaign setup, etc)
  • Troubleshoot targeting issues, resolve any traffic issues and reconcile discrepancies
  • Analyze results across programs, campaigns and segments and execute optimizations
  • Regularly monitor and QA all live campaigns for proper serving, click through action and conversion events.
  • Provide actionable insights, finding ways to optimize based on clients’ success metrics, identifying potential issues, communicating recommendations to both the client and internal teams
  • Advanced post-campaign reporting, identifying trends and making recommendations for future investment
  • Supporting technical and non-technical issues as reported by clients and helping them reach resolution by liaising with internal teams
  • Be the subject matter expert for technical details on Pulsepoint products and technology and provide guidance and support on RFPs and client meetings
  • Consulting with Account Management and Sales teams to support account planning and client strategy

 

What you’ll need:

  • Recommended 2+ years trafficking, campaign management, ad ops or optimization
  • RTB/Programmatic buying experience
  • Experience trafficking Display, Mobile and Video ads, Social media experience is a strong plus.
  • Strong knowledge of how web sites and online ads work. Basic knowledge of HTML/JS/SQL a big plus
  • Understanding of online ad serving concepts and KPIs (CPM/CPA/CPC/Viewability)
  • Experience with ad server technologies such as DoubleClick for Publishers (DFP) and/or Exchange/DSP ad serving environments
  • Experience with web troubleshooting tools such as Firebug, Charles, Chrome/Safari Inspector or Web Developer Tools.
  • Familiar with data visualization concepts, tools and dashboard development
  • Strong analytical software skills (e.g., any exposure to big data stores such as Hadoop, and statistical analysis packages a plus)

 

What we offer:

  • 401(k) Match and free access to a financial advisor
  • Generous paid vacation/company holidays
  • Vacation reimbursement (we give you $500 to take vacation), sabbatical, pawternity leave, marriage leave, honeymoon bonus
  • Comprehensive healthcare with 100%-paid medical, vision, life & disability insurance
  • $2,000 annual training and development budget
  • Complimentary annual memberships to One Medical, NY Citi Bike and SF Ford GoBike
  • Monthly chair massages
  • Free fitness classes (spin, yoga, boxing)
  • Gym reimbursement, local gym membership discounts
  • Onsite flu shots, dental cleanings and vision exams
  • Annual company retreat
  • Paid parental leave and a lot of new parent perks
  • Emergency childcare credits
  • Volunteer Time Off and Donation Matching, ongoing group volunteer opportunities
  • Team lunches, Sip & Social Thursdays, Game Nights, Movie Nights
  • Healthy snacks and drinks. And there’s a lot more!
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