Senior Associate, Integrated Media Planning - OMD - She Runs It

Senior Associate, Integrated Media Planning – OMD

By She Runs It

Senior Associate, Integrated Media Planning

Company: OMD
Location: New York

What You Can Expect: 

Our success is underwritten by our core principles:

  • Dynamic diversity. Bringing diversity of perspective, skillset, and background, as well as the mix of ages, genders, ethnicities, skillsets & backgrounds.
  • Radical collaboration. Connecting a diverse group of people through instinctive structures, skills and mindsets.
  • Rapid prototyping. Fostering a mindset of curiosity in which our people are always building, testing, evolving and retesting hypotheses. All of which is underpinned by a commitment to total transparency.



  • Graduate of a four-year college or university
  • 1-2 years of media planning experience
  • Experience successfully managing individual deliverables, previous involvement in developing and managing media programs and responding to the flow of client media-related needs
  • Comfort planning across channels and platforms
  • Readiness to learn the client service aspect of media planning
  • Command of media fundamentals and ability to educate an Assistant
  • Ready to take on management responsibilities
  • Understanding of key research sources
  • Some knowledge of current trends and innovations in media
  • Comfort with data, analytics and measurement


The Senior Associate, Integrated Media Planning is responsible for assisting in the planning, implementation and tracking of media plans and presentations. The Senior Associate is expected to have a strong working knowledge of the media space (including digital media) and available media research. As the day-to-day steward on assigned brands, the Senior Associate will develop and maintain a deep knowledge of their clients’ business over time. They are responsible for ensuring all client media requirements are executed in a timely and accurate manner. This role is a steppingstone towards managing a planning team and provides an opportunity to develop people management skills, evaluating their performance, and managing their growth.

  • Passion – approaches any situation with energy and interest. Displays passion for pop culture, trends and motivations in consumer behavior.
  • Problem Solving – clients, partners and even we are imperfect, but all challenges have solutions. Supports management to navigate challenges and/or asks for help from above when needed.
  • Hunger for Data – continually seeks to understand how data is leveraged for reporting and used to define strategies, to defend strategies, and to uncover new opportunities.
  • Delegation – as a manager of our Associate level, this role is where delegation skills begin and are key.
  • Relationship Building – whether internally or with clients, practices the ability to be personal, understanding and a desire to do what’s best for the team and the client.
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