Senior Digital Analyst, Spectrum Science - She Runs It
Marketing

Senior Digital Analyst, Spectrum Science

By She Runs It

Senior Digital Analyst

Marketing
Company: Spectrum Science
Location: Washington, DC, New York, Chicago, and Atlanta

Brace your career – you’re going beyond the science quo with Spectrum. We’re the full-service, health and science communications and media agency that’s out of this world. We’re fiercely independent and 100% science-focused so we can go where other “science-light” agencies can’t or won’t. Together with superhuman strategy, atomic creative, intermedia magic, interwoven ingenuity and indomitable innovation we dream beyond the realm of the possible – and do it.

 

Our Senior Analyst works closely with the broader Strategy and Innovation teams to generate data-driven, proprietary insights to better achieve and measure our goals. You will develop reports that synthesize results across channels and tactics to identify strategic insights and highlight areas for optimization that drive strategic recommendations. You will use your expertise in generating and analyzing data to make connections that are understandable and meaningful to our teams and our clients. You are a strong communicator who works well with a broad range of internal and external stakeholders and who can deftly navigate many different projects at once.

 

Job Responsibilities

  • Develop strategic methodologies to collect and analyze data, leading to new insights and recommendations tailored to clients’ goals
  • Assimilate large amounts of data, identify data nuances to optimize our clients’ business, and visualize findings for internal and external stakeholders
  • Assist in evaluating appropriate owned, earned, or paid channels to meet specific business needs
  • Assist in identifying appropriate KPIs to align activities to goals; track, measure, analyze and report success
  • Develop expertise in current agency tools and keep a pulse on the new tools, vendors and data sources that will improve agency capabilities
  • Possess outstanding time management skills and the ability to effectively prioritize projects in a fast-paced environment
  • Assist with the development of strategies, budgets, and tactical recommendations for analytics projects
  • Support research team as needed with tasks such as survey analysis, landscape analysis, and secondary research

 

 

Desired Skills and Qualifications

  • A Bachelor’s Degree in Marketing, Data Management, Statistics, Mathematics, or related major
  • At least 5-6 years of agency and/or marketing experience, healthcare experience is a plus
  • Strong working knowledge of the digital landscape, including social media, search, paid and earned media tactics
  • Advanced knowledge of analytics tools including Google Analytics or Adobe Analytics
  • Advanced knowledge of data visualization tools such as Google Data Studio and Tableau
  • Experience with Google Tag Manager, Adobe Launch, or similar tag management system
  • Experience using A/B testing tools such as Adobe Target or Optimizely
  • Highly analytics, detail oriented, and self-motivated with the ability to work independently and as part of a team
  • Creative thinker who is willing to think outside of the box and consistently look for opportunities to improve current capabilities and processes
  • Advanced knowledge of Microsoft Office (Outlook, PowerPoint, Excel, Word)
  • Experience with social listening tools such as NetBase, Brandwatch, or Meltwater is a plus
  • Data science, statistical analysis, research, or programming experience is a plus
  • Excellent written and verbal communication skills

 

 

 

You choose where you work. We are a hybrid work environment with options to work in one of our four offices (Washington, DC, New York, Chicago, and Atlanta), remotely anywhere in the United States, or a combination.

 

Spectrum is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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