Sr. Media Planner - Greater Than One Inc. - She Runs It

Sr. Media Planner – Greater Than One Inc.

By She Runs It

Senior Media Planner

Company: Greater Than One
Location: New York, NY

People from all over the country and the world come to New York City to see if they can make it here. And inside this fast-paced, ultra-competitive metropolis, you will find a friendly and collaborative group of professionals at GTO East. We share a curiosity for innovation, new thinking and new ways to engage and communicate. Our open office design facilitates partnering among team members. And our flat organization nurtures growth for people at every level of experience. We encourage dialogue and idea sharing among all departments and colleagues, including the CEO. We enjoy working together, and laughing together, too. The entire office gathers Friday afternoons to relax and connect, sharing drinks and food. Our office is located in the heart of the West Village in lower Manhattan near the new Whitney Museum of Art and the High Line, a popular public greenway built on abandoned elevated train tracks.

The Position:

You will be the primary Senior Media Planner across a few brands working directly with a Director and Assistant Media Planner as well as the full media and account teams.


  • Oversee assistant media planners in developing the tactical plan for each brand initiative
  • Create and maintain media documents: flowcharts, timelines, RFPs, POVs, plan agreements/contracts, and correspondence from within and outside the agency
  • Develop and execute online media plans (display, email, custom programs, etc.)
  • Draft and issue RFPs
  • Vet vendor proposals, lead Q&A, negotiate online media placement and pricing
  • Compiling and presenting media rationales to account and client for approval
  • Code, upload, and traffic campaigns
  • Bonus consideration for those with experience in print and offline as well (not mandatory)
  • Perform campaign analysis and data compilation
  • Maintain contact with publisher representatives in order to keep current on industry trends and new media opportunities as well as ensure strategic partnerships with each
  • Manage media invoicing and solve discrepancies
  • Develop POVs
  • Research and compile competitive data
  • Optimize media placements – recommend strategic and tactical changes to maximize campaign performance
  • Manage and train Media Planners and Assistant Media Planners



  • Minimum of two to three years’ media planning experience required
  • Strong knowledge of activating digital media campaigns (e.g. optimizations, pacing, building media plans and billing)
  • Experience drafting and issuing RFPs, leading Q&A and negotiating with vendors
  • Experience working within media and research tools including DoubleClick DFA, Kantar, comScore, Google Analytics, and/or Omniture
  • Demonstrates leadership skills, takes initiative, proactive and self-motivated
  • Strong client service orientation
  • Friendly, team player
  • Self-motivated, excellent interpersonal, oral and written communication, problem solving, and decision-making skills required
  • Strong math skills and understanding of Microsoft tools required (Excel including pivot tables, PPT, Outlook)
  • Excellent organizational, time management, and multitasking capabilities a must
  • Strict attention to detail, accuracy, and deadlines
  • Ability to work in a fast-paced environment
  • Pharmaceutical or healthcare experience a plus
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