SVP Marketing Sciences, RAPP - She Runs It

SVP Marketing Sciences, RAPP

By She Runs It

SVP Marketing Sciences

Company: RAPP
Location: New York

As the SVP, Marketing Sciences, your role will be to attract, nurture and retain best in class talent; build and manage a team of data scientists, data analysts and experience analysts capable of meeting the needs of the agency and clients. You will define data, decisioning and measurement strategies to optimize multi-touch point marketing programs across all forms of media (digital, social, direct, etc.) You will establish and instill the standards, methods and best practices that enable the team to consistently provide best-in-class measurement plans, meaningful analysis and relevant analytical deliverables. You will promote and enable data-driven decision-making across all RAPP clients. You will serve as a member of the New York leadership team, guiding office-level decision-making around resources, culture and clients, and as a member of the global Smart Data leadership network, ensuring the consistency and quality of analytical deliverables.

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