OMD
Qualifications
- 5-7 years of media planning experience with strong agency background
- Track record of cultivating and maintaining trusted client relationships
- Proven leadership ability and experience managing others; a strong desire and capability to grow and develop talent
- Hands-on media practitioner with the ability to create and execute a full funnel, omnichannel approach to planning
- Has a firm understanding on how to build and bring to life audience-first paid media strategies & the appropriate tools and inputs to support data-driven recommendations
- Advanced knowledge of media fundamentals (all channels) with a connect to performance (brand and performance) and an ability to train and educate more junior team members
- Expert level media math skills
- Compelling and persuasive written and verbal communicator and presenter. Knows how to reach a compromise when necessary.
- Strong comfort level with data, analytics, and measurement
- Experience collaborating with media owners, agency business units and creative agency partners in an integrated manner
- Comfortable working in a fast-paced, dynamic environment
- Previous clients might include: Luxury/beauty “”nice to have””
The Associate Director, Integrated Media Planning is one of the most exciting and challenging roles in our organization. Working under a Director, the Associate Director leads the day-to-day needs of the business, integrating with the broader OMD teams, creative partners, media owners to meet and exceed our client’s objectives.
The Associate Director has a strong appetite for new technology, emerging media, and culture, and always carries a strong point of view. They understand and embrace the passion that the consumer has for our clients’ brands. They orchestrate a strategic mix of audience-first solutions as the media landscape and technologies continues to evolve.
- Serves as key point of contact for client teams to streamline requests and coordinate workstreams
- Responsible for crafting data-driven, full-funnel paid media strategies and end-to-end experiences that deliver business results based on a deep understanding of the consumer
- Develops client presentations and templates for POVs and recommendations
- Coordinates with peers to ensure consistency in ways of working (process, tools & platforms, people)
- Works in partnership with creative, OMG comms planning and client teams to marry creative and media strategies for an integrated and holistic consumer experience
- Issues and presents paid media recommendations & POVs to increase efficiencies and effectiveness of media plans as indicated by performance reporting, learning agendas and consumer trends
- Maintains positive team culture and working environment
- Manages resources & helps team members prioritize work
- Accountable for planning teamwork including QAing budgets and media math as relevant
