New York – October Member of the Month, AnnMarie Maggio
By She Runs It
Most recent job title and company:
Most recently worked as Client Services, Director at Turner
Currently seeking other opportunities
How many years have you been a member of She Runs It?
I had the pleasure of joining She Runs It in 1997 when it was called AWNY – it’s very exciting to see how the organization has grown and evolved!
Briefly describe a career accomplishment (success story) that you are proud of.
I was the project lead on the production of the 2017 Adweek/She Runs It Working Mother of the Year trade ad honoring a Turner executive. I spearheaded the project from concept to execution, managing the creative development and photo shoot, which included collaborating with internal teams, external partners and vendors.
The Turner marketing services department was challenged with creating an impactful ad that would showcase Turner’s growth and its empowerment of working mothers. The ad also had to convey how this social impact initiative evolved organically with the company’s mission. We met the project’s two-week deadline, including development of the creative, launching PR outreach, securing executive approvals and working closely with Adweek to ensure the messaging was properly aligned with their guidelines.
The ad reached a print audience of 157,500 and a website audience of 9.9m views which included decision makers at leading media buying firms, advertising agencies and CPG companies.
Which three words would you use to describe your personality?
Passionate, Empathetic and Resilient
What encouraged you to become a member of the committees/volunteer opportunities you are a part of, and what has your experience been like?
Shortly after joining She Runs It, I attended the new members meeting and immediately was inspired by all the committee co-chairs and wanted to get involved. Joining committees, co-chairing and sitting on the board have been the best way to network with other women in the industry who have helped me to identify my strengths. This has opened up many opportunities for my career advancement.
What advice would you give to new or prospective members of the organization?
My advice would be to join the mentorship program. Everyone needs a mentor who can provide advice when you encounter career challenges. Sometimes you just need someone in your profession with a lot of experience who appreciates your capabilities and can empower you to progress in your career as well as in your personal life.
If you could give one piece of advice to a young woman entering the industry in her first job, what would it be?
My one piece of advice for women in the early stages of their careers is to establish themselves as a brand that can evolve over time. Figure out what your brand stands for and how your brand can adapt to changing times as you grow in your career. We all need to contend with changing market forces which requires constant development of our skill set. Working hard isn’t enough to get the recognition you deserve. So let people know about your accomplishments and express your value.
Name a woman who inspires you and why.
Audrey Hepburn is a constant inspiration to me and a role model. She served as Goodwill Ambassador for United Nations International Children’s Emergency Fund (UNICEF), from 1988 until her untimely death in January 1993. She knew what UNICEF meant to children, because she was among those who received food and medical relief right after World War II. She was always optimistic in the face of her hardships and believed that you can find happiness in the smallest of things. I believe we can use her philosophy of being true to yourself, and who you are. Audrey is a true inspiration for all women.