VIDEO: How do Brands Navigate Chaos?
By She Runs It
As Forbes’ Assistant Managing Editor and Chair of its CMO Network, Jenny Rooney has a comprehensive view of the marketing ecosystem. She has watched brands respond to Covid-19 and the global demand for racial justice, and she has huddled with CMOs to understand their strategies and decisions. In this conversation with She Runs It, Jenny talks about the lessons and best practices shaped by brands navigating crisis.