VIDEO: Media Insights Breakfast
By She Runs It
Media Buying: New Rules
With network consolidation, retailers becoming media companies and new measurement currencies being used in upfronts, it really does feel like a new chapter in media buying. The norms and guardrails we were used to only a few years ago seem outdated. How will leading marketers and timeless brands adapt at this dawn of a new age?
Moderated by: Marty Swant, Senior Reporter, Digiday
- Stacy DeRiso, US CEO, Initiative
- Marianne Gambelli, President, Advertising Sales, Marketing & Brand Partnerships, Fox Corporation
- Jamie Power, SVP, Addressable Sales, Disney Advertising
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