VIDEO: Media Insights Breakfast
By She Runs It
The Content Revolution: Plotting the Future of Media
The media industry is experiencing an era of perpetual disruption. Streaming is the preferred viewing format. GenZ wants shorter content. Hollywood is striking. Ad measurement isn’t standardized. And the Upfront market is showing signs of transformation. The atmosphere has prompted ad tech companies to step up to address the shifting tide of consumer behavior and changing advertiser needs. She Runs It is hosting an illuminating morning of networking and conversation with industry leaders to unpack the streaming media landscape, the use of data & AI, the impact of changing consumer viewing behaviors, brand safety, and more.
Lucia Moses, Senior Correspondent, Media, Insider, Inc.
Andrea Brimmer, Chief Marketing and Public Relations Officer, Ally Financial
Lori Goode, Chief Marketing Officer, Index Exchange
Donna Speciale, President of U.S. Advertising Sales and Marketing, TelevisaUnivision
Katy Varner, Global Chief Analytics Officer, Initiative