- She Runs It

By She Runs It

Alicia Waters, Chief Marketing Officer, Crate & Barrel – February 9th, 2022

Twenty years ago, Alicia Waters parlayed an MBA from Northwestern University’s Kellogg School of Management, a passion for style and design, and a curiosity about human behavior into a marketing career that started with Gap. Today, as CMO for Crate & Barrel Holdings, Alicia applies a digital-first approach across the company’s product portfolio that spans adults, kids, baby, gift registry, and trade, as well as sister company Hudson Grace. How does a girl from the Chicago suburbs evolve from ice cream scooper in high school to CMO for one of the world’s most respected retail brands … with a two-year stop-over in Paris? Listen to learn how Alicia designs her career, balances her life, activates unexpected partnerships, and embraces new tech platforms.