What gets measured, gets done.
The marketing industry is too homogeneous.
Join the movement; reshaping the industry starts with measurement, and measurement is free.
The Benchmark Is Set
Inclusive Companies are More Successful
In 2018, Boston Consulting Group found that companies reporting above-average diversity on their management teams also reported innovation revenue that was 19 percentage points higher than that of companies with below-average leadership diversity—45% of total revenue versus just 26%.
- (BCG Report, 2018)
Three Key Commitments
• Participation in the DBP Inclusion Index and annual benchmarking report
• Executive Presence at Quarterly Roundtable Discussions
• Implementation of Company-Specific Initiatives