Inclusion and Diversity Accountability Consortium
What gets measured, gets done.
The marketing industry is too homogeneous.
The industry needs a measurable call to action, increased education and sustainable solutions so we can put a strategic roadmap and accountability tool in place to co-create, perpetuate and measure meaningful progress.
Why IDAC? Why Now?
Diversity is good for business.
"Companies in the top quartile for gender or racial and ethnic diversity are more likely to have financial returns above their national industry medians." - (McKinsey Report, 2015)
Three Key Commitments
• Participation in the DBP Inclusion Index and annual benchmarking report
• Executive Presence at Quarterly Roundtable Discussions
• Implementation of Company-Specific Initiatives