Inclusion and Diversity Accountability Consortium
What gets measured, gets done.
The marketing industry is too homogeneous.
Join the movement; reshaping the industry starts with measurement, and measurement is free.
The Benchmark Is Set
We Know What Needs To Be Done.
"Companies in the top quartile for gender or racial and ethnic diversity are more likely to have financial returns above their national industry medians." - (McKinsey Report, 2015)
Three Key Commitments
• Participation in the DBP Inclusion Index and annual benchmarking report
• Executive Presence at Quarterly Roundtable Discussions
• Implementation of Company-Specific Initiatives