- She Runs It

By She Runs It

C-Suite Meet with Lisa Roath, EVP & CMO, Target

Her superpower is simplifying the complex. Her accomplishments include growing Target’s food and beverage sales by $5 billion. Her focus is on empowering her team to creatively advance the brand and business. And her shopping cart is typically dominated by snacks and drinks to fuel her two athletic kids. Meet Lisa Roath. This 17-year Target veteran recently took the reins as EVP/Chief Marketing Officer, spends her lunch hour with Lynn Branigan and the rest of She Runs It on January 18th 2024. Listen as she shares her career journey and how she thinks about stewarding one of the world’s most well-known and well-loved brands. Hear how she and her team deliver on Target’s purpose of helping all families discover the joy of everyday life while navigating the ever-evolving retail landscape and balancing life in the