VIDEO: Crisis Branding

How does a brand famous for humorous Super Bowl commercials pivot when a culture is in crisis? By listening passionately to its consumers. In this conversation with She Runs It, Ivonne Kinser discussed how her brand, Avocados from Mexico – which curiously is not from Mexico and does not sell avocados – pivoted to reimagine how the company shows up for its growers, wholesalers, and avocado fans.