DEI Progress: A Smarter Way Forward - She Runs It
Thought Leadership

DEI Progress: A Smarter Way Forward

By Lynn Branigan

She Runs It has been on a 6-year journey to help make our workforces across marketing, media and tech more inclusive and diverse. We launched #Inclusive100 in 2017 with the support of Seramount, and we encouraged leaders in our industry to complete the Diversity Inclusion Index Tool to measure their progress on inclusion, representation and culture.


We’ve learned so much in six years, including how to approach measurement in a way that makes progress more accessible, prescriptive, and achievable.


In December 2023 She Runs It will launch a new, customized #Inclusive100 tool powered by Seramount. This will be the first of its kind benchmarking tool designed especially for the marketing, media and tech ecosystem. Informed by six years of intel and feedback, it will include survey questions that get at the heart of what matters most, works best, and continues to challenge our industry. It will surface best practices and case studies that others can implement to achieve their own progress.


Perhaps most important, it will allow us to segment the data by industry sector – e.g. media companies, agencies, ad tech firms, PR firms and marketers. In other words, it will deliver an apples-to-apples view of how participating companies compare to the industry overall.


We will complement this work with the continuation of the successful quarterly roundtables we have hosted over the past six years to discuss barriers and crowd source best practices for the DEI community. Past topics have focused on Inclusive Leadership, ESG – Where does the S in ESG fit into DEI, DEI’s impact on business results, and most recently AI & DEI from the lenses of Workplace, Workforce, Marketplace & Community.


We will augment our off-the-record executive roundtable meetings with thought leadership conversations open to the entire industry. These sessions will continue to focus on winning practices and tried-and-true approaches that have enabled companies to succeed against the DEI objectives.


The new survey is being funded by She Runs It, and as a 501c3 we are seeking financial support from the industry to offset the cost. Sponsors can contribute as little as $5 thousand dollars which is a modest investment for such a robust tool and so much actionable insight. Please contact to learn how you can support this crucial initiative.