The Power and Purpose of an Iconic Brand

For more than 20 years, Shannon Watkins has led some of the world’s most iconic brands through significant evolution in media, tech, and consumer behavior. As Chief Marketing Officer of Jordan Brand, Shannon and her team oversee strategies and campaigns that keep one of the world’s most beloved and enduring brands top of mind with its fans and followers. They help shape the future of the brand with an emphasis on bringing Jordan Brand’s purpose to life. In this conversation with She Runs It on October 5th, Shannon will share her journey and discuss how her values are translated into brand leadership.

*Tickets

In-Person Tickets

Member: $50 | Non-Member: $75 | Young Executive: $35

Virtual Tickets

Member: $40 | Non-Member: $65| Young Executive: $25

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