November 8 | 6:30 pm - 8:30 pm PST
HYBRID EVENT: Night of Networking Unplugged
The Undeniable Influence of Influence
The creator economy – the ecosystem of content creators who monetize their skills, expertise and influence through online platforms – has sped past the $100 billion mark. It is estimated that as many as 300 million people across the globe are making (or breaking) bonds between brands and consumers by sharing their personal experiences and opinions on social platforms. Brands and their marketing partners need to navigate the creator economy and influencer’s terrain if they want to resonate with massive segments of the population. But what are the rules of engagement in this still-nascent environment? Is there a role sort between agency and influencer? Which companies are navigating the creator economy with the greatest success….and how? In this discussion, experts and artisans will unpack the creator economy and illuminate the mercurial impact of influencers on consumer purchase decisions.
*Speakers to be announced
In-Person Tickets
Member: $50 | Non-Member: $75 | Young Executive: $30
Virtual Tickets
Member: $25 | Non-Member: $50 | Young Executive: $15
*Eventbrite fees will be added to your total.
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