HYBRID EVENT: Night of Networking Unplugged - She Runs It

November 8, 2023 | 6:30 pm - 8:30 pm PST

HYBRID EVENT: Night of Networking Unplugged

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The Undeniable Influence of Influence
The creator economy – the ecosystem of content creators who monetize their skills, expertise and influence through online platforms – has sped past the $100 billion mark. It is estimated that as many as 300 million people across the globe are making (or breaking) bonds between brands and consumers by sharing their personal experiences and opinions on social platforms. Brands and their marketing partners need to navigate the creator economy and influencer’s terrain if they want to resonate with massive segments of the population. But what are the rules of engagement in this still-nascent environment? Is there a role sort between agency and influencer? Which companies are navigating the creator economy with the greatest success….and how? In this discussion, experts and artisans will unpack the creator economy and illuminate the mercurial impact of influencers on consumer purchase decisions.

 

Moderator:

Jessica Thurber Hemingway, Head of Social & Influencer Marketing, Amazon MGM Studios

 

Speakers:

Sybil Grieb, Senior Vice President, Brand Partnerships, Whalar

Alexandria Reyes, Creative Product Marketing Manager, TikTok Inc.

Katie Rosen Kitchens, Co-Founder & Editor-In-Chief, FabFitFun

Fabiola Torres, Senior Vice President, Chief Marketing Officer, Energy Drinks/Hispanic Business Unit, PepsiCO

 

In-Person Tickets
Member: $50 | Non-Member: $75 | Young Executive: $30

Virtual Tickets
Member: $25 | Non-Member: $50 | Young Executive: $15

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Details

Date:
November 8, 2023
Time:
6:30 pm - 8:30 pm PST

Venue

MullenLowe
2121 Park Place, Suite 150
El Segundo, CA + Google Map