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AI: Fast, Efficient … and the Future?

Generative AI has promised to transform every aspect of marketing, from analyzing data, to predicting ad performance, to personalizing messages, to enabling instant optimization of campaigns … and that’s just for starters. But it can also be a threat to brand safety. The digital ecosystem is filled with potential landmines for brands, and AI’s ability to understand context and decipher unsavory placement of brand content is untested at best. How can marketers embrace the significant advantages of AI while mitigating risk for the brands they are trying to build? She Runs It is convening a braintrust of experts to dissect the challenge and shine light on solutions during an evening of conversation, cocktails, and networking.

Moderator:

Angela Johnson, Global Client President, dentsu

Speakers:

Amy Isbell, Senior Vice President, Public Policy and Government Relations, Universal Music Group

Emily Proctor, Executive Director, Data & Technology Consulting, OMD

Danielle Salowski, Industry Director, Health, Meta

Rachel Weiss, Vice President, BOLD Venture Capital (Business Opportunities for L’Oreal Development), L’Oreal

In-Person Tickets

Member: $50 | Non-Member: $75 | Young Executive: $25

*Eventbrite fees will be added to your total.

MEMBERS – To unlock your member pricing code, please sign into your She Runs It member account and enter your access code on the registration page.