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The Inclusive Marketing Dilemma
How do marketers do it right? From the concept to the campaign, it must be inclusive, relevant, and authentic to a broad and varied consumer population. Through this candid conversation, multicultural marketing experts will discuss the need to engage a more diverse consumer base and how to do so through best practices, learnings, and watch-outs for brands and marketers looking to create truly inclusive work.
Moderator:
Jennifer Lockhart, Group Director, Teads
Speakers:
Larisa Johnson, VP, Paid & CRM Media, NBA
Marissa Solis, SVP, Portfolio Marketing, Partnerships and Media, Frito-Lay
Crystal Vinisse Thomas, Global Brand Leader, Lifestyle & Luxury Brands, Hyatt Hotel Corporations
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Members $25 | Young Executive Members $15 | Non-Members $50
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