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The Inclusive Marketing Dilemma

How do marketers do it right? From the concept to the campaign, it must be inclusive, relevant, and authentic to a broad and varied consumer population. Through this candid conversation, multicultural marketing experts will discuss the need to engage a more diverse consumer base and how to do so through best practices, learnings, and watch-outs for brands and marketers looking to create truly inclusive work.

Moderator:

Jennifer Lockhart, Group Director, Teads

Speakers:

Larisa Johnson, VP, Paid & CRM Media, NBA

Marissa Solis, SVP, Portfolio Marketing, Partnerships and Media, Frito-Lay

Crystal Vinisse Thomas, Global Brand Leader, Lifestyle & Luxury Brands, Hyatt Hotel Corporations

 

Members $25 | Young Executive Members $15 | Non-Members $50

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You will receive the link to the Zoom meeting no later than 1.5 hours prior to the event beginning.

MEMBERS – To unlock your member access code, please sign into your She Runs It member account and enter your access code on the registration page. By registering for this event you are agreeing to our Event Terms & Conditions