May 12, 2020 | 3:00 pm - 3:45 pm EDT
VIRTUAL EVENT NEW YORK: Water Cooler Convo
- This event has passed.
Savvy marketers have been pivoting in real time to the current crisis, stepping up to support consumers in need, shifting adspend, modifying their product offering, and altering creative messaging and content to express empathy and sensitivity. As the planet eases back to business, what does “back-to-normal” look like for brands? Are consumers nostalgic for the past or looking to the future … or somewhere in between? Do they want brands to deliver new expectations, value and meaning? People are Googling terms like “summer vacation” and purchasing large quantities of masks so they can get back into their communities, so brands across categories are innovating in response. Join She Runs It in a conversation with Jill Kelly, Chief Marketing Officer, GroupM US, who will talk about how brands and companies are responding to consumer sentiment in an era of rising empathy.
Please register with your email so that you receive the link to join. Registration will end 15 minutes before the event begins. You are welcome to share the registration link with friends to help grow our community.
Please Note: In order to ensure easy access to our virtual programming, please download the Microsoft Teams app or program in advance if you do not already have it. Please note this is a virtual video meeting only, and no dial-in options are available. *Upon joining the Microsoft teams webinar, please ensure that your mic is muted to avoid any disruptions or audio interference.