July 7, 2020 | 3:00 pm - 3:45 pm EDT
VIRTUAL EVENT NEW YORK: Water Cooler Convo
- This event has passed.
Marketing for a Completely Different Reality
How quickly can a brand pivot in response to crisis? Having spent months developing a Cinco de Mayo campaign for Avocados from Mexico, Ivonne Kinser, Head of Digital Marketing & eCommerce scratched it and rallied her team to create new messaging and an entirely new campaign. In ten days. The result was the most successful marketing initiative in the brand’s history. Ivonne will join She Runs It for a conversation about pivoting in response to a culture in crisis and listening passionately to consumers to keep a brand relevant.
Please register with your email so that you receive the link to join. Registration will end 15 minutes before the event begins. You are welcome to share the registration link with friends to help grow our community.