What's Hot In Media - She Runs It
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April 24 | 11:30 am - 7:00 pm

What’s Hot In Media

Discounted pricing available to members. Join Now

Join She Run It for our 2018 What’s Hot in Media Conference.

As technology and innovation continue to disrupt the marketing and media landscape, brands must be more strategic and creative to gain attention and to break through the noise in today’s marketplace. 2018’s What’s Hot Conference will explore brand safety technology and how companies are using it, experiential marketing, the explosive growth of the audio industry, and purpose driven marketing. The conference will conclude with cocktails, entertainment and an opportunity to network with industry colleagues to continue the conversation. This year, this is what’s hot:

2018 What’s Hot Tracks Include:

Keynote Speaker: Kristen Titus, ‎Chief Technology and Innovation Officer, ‎New York State

Brand Safety: Why It Continues to Resonate With Advertisers

Speakers Include:

  • Sue McCarthy, VP Digital Marketing, Ralph Lauren
  • Sadira E. Furlow, Senior Director, Consumer Engagement, PepsiCo North America Nutrition


Audio on Demand: How Brands Can Utilize in a Meaningful Way 

Speakers Include:

  • Julia Turner, Editor in Chief, Slate (Moderator)
  • Teresa Greenless, Brand Director, IHG Hotels
  • Liz Bowyer, Global Co-Head of Brand and Content, Goldman Sachs


IRL vs. URL: What’s Driving the Resurgence of Experiential Marketing

Speakers Include:

  • Andrea Zuehlke, Integrated Marketing Manager, Lincoln
  • Theresa Beyer, SVP of Experiential, AMC
  • Cyndi S. Davis, EVP, Managing Director NYP, Client Engagement, Jack Morton


Purpose & Profit: What Brands Today Stand For and Why Does It Matter?

Speakers Include:

  • Meredith Ferguson, Managing Director, DoSomething.org (Moderator)
  • Andee Olson, Director of Content Strategy, Bumble
  • Niharika Shah, VP Head of Brand and Marketing, Prudential
  • Alicia Tillman, Chief Marketing Officer, SAP


More speakers to be announced soon!




April 24
11:30 am - 7:00 pm


28 West 23rd Street - 4th Floor
New York, NY 10010 United States
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