What's Hot In Media - She Runs It
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April 24, 2018 | 11:30 am - 6:00 pm UTC

What’s Hot In Media

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Join She Run It for our 2018 What’s Hot in Media Conference.

As technology and innovation continue to disrupt the marketing and media landscape, brands must be more strategic and creative to gain attention and to break through the noise in today’s marketplace.

2018’s What’s Hot in Media Conference will explore technology innovations in the coming year, brand safety, experiential marketing, the explosive growth of the audio industry, and purpose driven marketing. The conference will conclude with cocktails, entertainment and an opportunity to network with industry colleagues to continue the conversation.

2018 What’s Hot Panels Include:

Keynote Speaker: Kristen Titus, Chief Technology and Innovation Officer, New York State

Brand Safety: Why It Continues to Resonate With Advertisers

Speakers Include:

  • Mike Shields, Advertising Editor, Insider Inc. (Moderator)
  • Danielle Koffer, Vice President Media, Global Marketing Communications, Colgate-Palmolive Company
  • Helen Lin, President, Digital Investment & Global Partnerships, Publicis Media 
  • Sue McCarthy, VP Digital Marketing, Ralph Lauren
  • Terri Schriver, SVP Enterprise Media, Bank of America


Audio on Demand: How Brands Can Utilize in a Meaningful Way 

Speakers Include:

  • Julia Turner, Editor in Chief, Slate (Moderator)
  • Teresa Greenlees, Brand Director, IHG Hotels
  • Liz Bowyer, Global Co-Head of Brand and Content, Goldman Sachs
  • Jackie Lagratta, Integrated Digital Marketing Manager, Campbell Soup Company
  • Matt Romano, Senior Director, Emerging Platforms, USA & SYFY, NBCUniversal


IRL vs. URL: What’s Driving the Resurgence of Experiential Marketing

Speakers Include:

  • Cyndi S. Davis, EVP, Managing Director NYP, Client Engagement, Jack Morton (Moderator)
  • Theresa Beyer, SVP of Experiential, AMC
  • Kelly Markus, VP of Experiential Marketing, Refinery29
  • Andrea Zuehlk, Integrated Marketing Manager, Lincoln


Purpose & Profit: What Brands Stand For Today and Why It Matters

Speakers Include:

  • Meredith Ferguson, Managing Director, DoSomething.org (Moderator)
  • Andee Olson, Director of Content Strategy, Bumble
  • Niharika Shah, VP and Head of Brand and Marketing & Advertising, Prudential
  • Lisa Smith, VP of Brand Design, Chobani


Member Ticket: $232| Non-Member Ticket: $333 | Row of 9: $2934  *This prices include an Eventbrite service fee

Members – To unlock your member pricing promotional code, please sign into your She Runs It member account and enter your promotional code on the registration page. 

  • Event Host

  • Track Sponsor

  • Gift Bag Sponsor

  • Coffee Break Sponsor

  • Cocktail Sponsor


April 24, 2018
11:30 am - 6:00 pm UTC


28 West 23rd Street - 4th Floor
New York, NY 10010 United States
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