Here for YOU - She Runs It
Thought Leadership

Here for YOU

By Lynn Branigan


We’ve been waiting for a “post-pandemic” reality since March of 2020, when Covid reshaped the way we work, live, and interact. Nearly three years later, we’re still waiting. And what’s become clear is that we may never arrive in a post-pandemic era. Instead, we find ourselves in a world of relentless disruption: recession, inflation, new variants … it doesn’t seem as though a new normal is ever going to take shape.
 
But through it all, She Runs It has never wavered. During the pandemic we pivoted to an always on mentality, embracing a mantra to help our community stay strong, current, connected, and included. We shaped our programming to address challenges like layoffs and furloughs, networking from a distance, mental wellness, racial inequity, remote working, leading through crises, and navigating the by-products of a shifting consumer landscape: streaming TV, the future of audio, influencers, sustainable marketing, and more.
 
We fortified our mentoring program to add more participants, and we created networking circles: safe spaces for people to talk about feeling “other” and finding allies. Going virtual removed boarders and geographic boundaries so we created an eMembership option that made our community global. We are proud to have nearly 7,000 members spanning 43 states and 14 countries. 
 
Our commitment to you has never been stronger. As you grapple with new challenges, we continue to offer a unique support system and network. This month, we are hosting free membership events to keep you connected:

  • December 13 in San Francisco
  • December 14 in Los Angeles
  • Q1 in Atlanta and Chicago
  • Q2 in New York City

 
We are offering virtual “Office Hours” monthly to learn about the needs of our community, and we will continue to shape our programming to answer those needs. We are keeping our job board up-to-date and encouraging our member companies to take advantage of it by posting available opportunities. We will re-tool our committee meeting agendas to add an element of networking and support. We will create an industry spotlight on social media for active She Runs It members so that we can celebrate your work and accomplishments.
 
We are here for you, and we encourage you to lean in to make the most of what a She Runs It membership has to offer. Here are a few easy steps you can take:

  • Is your profile up to date in the membership directory? Have you posted a picture and updated your information? Are you using the tool to connect with other members? It’s a great way to build your network.
  • Have you added a She Runs It badge to your LinkedIn profile? Here’s how.
  • Are you attending our live and virtual events? Check out the Events page on sherunsit.org. The conversations are topical and the interaction is priceless.
  • Are you participating in the mentoring program? It’s free to be part of the industry’s most robust and successful mentoring program The Spring session will open for applications in February. 
  • Have you joined a committee? This is a great way to meet new industry colleagues and work with clients in a unique way.

The new normal may never materialize for our industry. But our normal is steadfast: we are here for YOU.