Analyst, Marketing Science – Hearts & Science/Omnicom Media Group

Analyst, Marketing Science

The Company: Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time. Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation. Analyst, Marketing Science As an Analyst on the Marketing Science team, you will develop actionable insights through quantitative analysis, innovative thinking, and your industry knowledge to be a key contributor towards tactical and strategic efforts. You will use your strong analytic and technical knowledge to evolve campaign and strategic deliverables that meet our client’s business needs. You will be expected to be able to manage both people and process across multiple Marketing Science functions. Qualifications Relevant Internship Experience: Preferably in media & marketing analytics. Analytic Capabilities: Ability to think logically and use quantitative techniques to solve problems such as campaign analysis, optimization, data management, data operations and/or predictive modeling. Desired Technical Skills: Strong proficiency with MS Excel, PowerPoint are a must The following are tools that will be used, nice to have: Ad-serving and web analytics tools (DCM, DV360, IAS/Moat, Facebook Advanced Analytics, Google ADH, Google Analytics, Adobe, etc.) Behavioral data sources (Acxiom, Experian, Clickstream, Location, IRi, Liveramp) Syndicated research sources/tools (Gfk, MRI, Simmons, Scarborough, IMS, Nielsen, comScore) Cross-media brand lift research (Kantar, Lucid, etc.) Data visualization tools such as Tableau, Datorama, Alteryx Advanced analytics software package: SQL, R, Python or other Areas of Responsibility Client Relationship Management, Growth & Retention: Client Presentation – Present findings/insights as well as methodology/data approaches reliably to clients through a variety of different presentation opportunities. Team Operations: Collaboration – Connect across planning, investment, and technology teams to ensure holistic understanding of data. Management experience needed. Audience Discovery & Strategy: Data Analysis – Become more seasoned in audience definition, creation and strategy using multiple data sources. Measurement & Reporting Measurement: Develop breadth of knowledge measurement strategy, frameworks and technology (MMM/MTA). Benchmarks & Goals: Set benchmarks and targets based on historical campaign data. Reporting & Optimization: Oversee and QA the development of reports and directing optimization initiatives. Insights: Hone the ability to know what an insight is and developing them for the campaigns. Data Strategy & Technology Data Technology Utilization: Manage your team to oversee automation and improve processes for efficiencies. Data Management: Be accountable for the maintenance and QA of data systems and processes used for reporting and on-going data analysis. Data Visualization: Develop advanced Dashboards in visualization tools such as Tableau/QlikView/Looker. Ad Operations: Apply advanced understanding of Ad Operations and QA procedures.