Associate Director, Marketing Science – Hearts & Science/Omnicom Media Group

Associate Director, Marketing Science

The Company: Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time. Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation. Overview The Company Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time. Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation. Associate Director, Marketing Science As an Associate Director on the Marketing Science team, you will develop actionable insights through quantitative analysis, innovative thinking, and your industry knowledge to be a key contributor to tactical and strategic efforts. You will use your strong analytic and technical knowledge to evolve campaign and strategic deliverables that meet our client’s business needs. You will be expected to be able to manage both people and processes across multiple Marketing Science functions. Open to Los Angeles and New York City. Qualifications 5+ years of experience 3+ years in media & marketing analytics Analytic Capabilities: Ability to think logically and use quantitative techniques to solve problems such as campaign analysis, optimization, data management, data operations and/or predictive modeling. Strong proficiency with MS Excel, and PowerPoint Ad-serving and web analytics tools (Google CM360, DV360, FB Ads Manager, Snap Ads, IAS/DV, Google Analytics, Adobe Analytics, etc. Behavioral data sources and identity resolution (Acxiom, Experian, Clickstream, Location, Circana, Oracle, Liveramp) Syndicated research sources/tools (Gfk, MRI, Simmons, Scarborough, IMS, Nielsen, comScore) Experience setting up experiments and lift studies (conversion lift, brand lift, etc.) Experience with MMM (in particular, data collecting & interpreting results) Data cleaning & visualization tools such as Tableau, Datorama, Alteryx Experience with advanced analytics software package preferred: SQL, R, Python or other Responsibilities Client Relationship Management: gain client’s trust through insightful and reliable work output Present findings/insights as well as methodology/data approaches reliably to clients through a variety of different presentation opportunities. Team Operations: carry out day-to-day measurement and analytics function. Project and people management experience needed. Cross-functional Collaboration – work with planning, investment, and operations teams to carry out reporting and measurement processes and ground strategy in insights and learnings. Insights: Develop actionable insights through quantitative analysis, innovative thinking, and industry knowledge to be a key contributor to tactical and strategic efforts Reporting & Optimization: Oversee the development and maintenance of a reporting dashboard and direct optimization initiatives. Oversee automation and improve processes for efficiencies Benchmarks & Goals: Set benchmarks and targets based on historical campaign data. Measurement: Develop media measurement strategy, frameworks, learning agendas and test plans. Deep knowledge of marketing technology (campaign management platforms, ad servers, tracking solutions, etc.) Data Quality: Be accountable for the maintenance and QA of data systems and processes used for reporting and ongoing data analysis. Coach and develop direct reports.