Executive Director, Client Business Leadership - Hearts & Science/Omnicom Media Group - She Runs It

Executive Director, Client Business Leadership – Hearts & Science/Omnicom Media Group

By She Runs It

Executive Director, Client Business Leadership

Company: Hearts & Science/Omnicom Media Group
Location: New York

The Company: Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time. Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation. Executive Director, Client Business Lead As the Executive Director, Client Business Lead you will play a critical role as the strategic thought leader and trusted advisor to client counterparts and represent the voice of the client within Hearts & Science. The role will oversee a pod of clients and/or client teams that will be focused on driving inspired media solutions. This position will necessitate an analytical and creative thinker with high EQ and a track record of leading high-performing integrated teams. The Client Business Leads are change drivers and innovators, who know when to take smart risks and make tough decisions to deliver results. They are inspiring and inclusive leaders who give their team with a track record of building and managing diverse \”client-first\” teams. Responsibilities: Manage a successful, integrated team through a high level of strategic insights and analytics to drive marketing and media planning decisions for clients and marketing counterparts Be a champion for the brand(s) they manage, continually striving to find innovative solutions that elevate the brand(s)’ position in the marketplace Foster client relationships across all brands and/or lines of business that fall under his/her responsibility Provide expertise and leadership in performance marketing, across all channels: traditional, digital, and emerging media Lead and develop annual Account Plans and create clear accountability measures that ensure client and agency financial and business success Represent and promote the interests of Hearts & Science internally and externally Independently manage and grow the client’s P&L Effectively motivate, lead, and train the entire team to maximize shared objectives Key Competences Media/Business Acumen Extensive knowledge of the media and marketing business, demonstrating a depth in performance-based marketing results across all channels through ROI, analytics, strategic brand planning, and the buying and planning of National Media including: TV, OOH, Print, Digital/On-Line Demonstrated experience with consumer research and data tracking, both quantitative and qualitative In-depth experience with integrated marketing programs including strategic development, analysis, and implementation Leadership/Client Partnership Demonstrated leadership success in a previous senior client service and account management role Articulating a clear and compelling vision to direct and maximize the team where all roles and responsibilities are well defined, understood, and managed Takes appropriate risks and make tough decisions when required A dynamic personality who can manage with a culture of constructive conflict. Needs to be confident in their abilities and able to state the agency position on sound facts Maintains a high level of service to all clients; has credibility and a record of delivering results Expertise in marketing and sales; knowledge of marketing strategy and tactics; and consultative sales techniques Relationship builder; demonstrates an ability to listen and respond to a wide variety of constituencies from CMO to Assistant Brand Managers Track record of strength in business development and financial account growth Exhibits sound business judgment to navigate through everyday client and team challenges Commands respect (and authority when needed) Ability to foster an optimal environment for idea generation and creative innovation Financial Management Experienced at managing budgets and the client P&L successfully Able to forecast and develop an integrated Account Plan, collaborating with internal financial team Communicator/Ombudsman Strong communicator and presenter, able to present and articulate persuasive and cohesive presentations and points-of-view that ultimately close the sale Ability to effectively resolve conflict, both internally among functions and externally with advertising agency partners and media partners Ability to listen and motivate account team members to achieve shared goals Trusted advisor to client counterparts that is seen as a vital part of their team; represent the voice of the client within Hearts & Science Candid communicator who can organize, clarify, and communicate complex ideas quickly, succinctly, and accurately to and from the client to and from the creative agencies involved among the team Qualifications: 12+ years marketing and media experience, with a track record in being a category expert and business strategist; 10+ years of previous experience managing and leading integrated teams Extensive and diverse marketing and media experience on both the corporate and agency side and in media Background in branding, direct response, and customer experience management in addition to hands-on experience in leading successful, performance-based strategic campaigns that drive cost-per-action results Highly analytical and creative mind in strong communication skills with experience in building and managing a team through a use of excellent communication and interpersonal skills Knowledge and understanding of client business/current issues and marketplace trends/emerging trends Knowledge of Hearts & Science\’s capabilities, including research and tools, analytics, and OMG business units Possess a desire for excellence and a passion to succeed in a fast moving and ever evolving environment where everyone is expected to be hands-on.

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