Manager, E-Commerce - OMD - She Runs It
Marketing

Manager, E-Commerce – OMD

By She Runs It

Manager, E-Commerce

Marketing
Company: OMD
Location: New York, NY

Overview

OMD is seeking a full-time Manager, Commerce on a category leading CPG brand. You will be responsible for building a strong presence and delivering on market share growth on Amazon, Target and Walmart. The Commerce Manager will be responsible for hands on execution within the larger team, data analysis, insight development and supporting strategic/tactical planning as needed. This role will have opportunities for client facing communication.

 

Qualifications

  • Minimum of 3+ years of experience on eCommerce Media and/or Google Search
  • 1 year of eCommerce experience strongly preferred
  • Client facing experience
  • Bachelor’s degree (preferably in Business, Marketing, or Management & Entrepreneurship)
  • Experience managing and mentoring at least one team member, providing thought leadership to junior team members
  • Must be comfortable analyzing and presenting data – experience effectively using Excel & PowerPoint required
  • Collaborative nature and experience with media owners, agency business units, and creative agency partners
  • Comfort level with data, analytics and measurement, and various data sources and methodologies
  • Thorough knowledge of the principles of marketing/advertising, understanding of media concepts and creative requirements
  • CPG experience strongly preferred
  • Preferred experience managing the strategy and/or execution of other retail media tactics outside retail paid search (onsite retail display, offsite retail display, retail social)”
  • Client facing experience required. Must be comfortable leading meetings and presenting data
  • Advanced skills on Excel & PowerPoint required

 

Responsibilities

This role is a key driver accelerating our clients’ leadership in the eCommerce space. The role will help demonstrate thought leadership by creating and leading the strategies that lead to retail success in e-commerce.

 

Strategy

  • Develop recommendations based on media and marketing objectives, referencing historical data to develop spend and performance projections
  • Ensure strategy and approach is integrated with other media
  • Evaluate new ad and targeting products to advance eCommerce Search and Shopper media programs

Execution Management

  • Oversee implementation of eCommerce Search and Shopper media programs media plans
  • Check for accuracy, timeliness and quality of launches, optimizations, and tests
  • Monitor overall budget pacing and progress towards KPIs
  • Coordinate with team members to prioritize planned and ad hoc deliverables
  • Lead status calls with partners and client teams
  • Key contact for clients, ensuring prompt and clear responses to client questions and requests
  • Build, or assist in crafting, POVs on technologies, platforms, best practices, and creative opportunities
  • Help refine internal processes to improve workflow and train new team members
  • Lead billing process
  • Previous experience running programmatic (Amazon DSP, TradeDesk, DV360), and social (e.g., Meta and Pinterest) 

 

Reporting & Insights

  • Provide clear and concise highlights and actionable insights
  • Uncover new targeting/bidding opportunities to buy more efficiently and better understand the outcomes we drive for clients
  • Maintain accuracy of reporting
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